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Advice - Startup investors tell me they invest in a new venture with a higher caliber of people, rather than the product or service, and I agree. In my role as a business advisor, I see successful businesses most often emerging from great...
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Lifestyle - We are trained in sales to compete. Or more to the point, it is what is expected. The nature of business is competition; defeat your competitors and win the prize. It is a give and take world. The markets have no other way, it is...
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#NYCTech - Are you a woman in NYC Tech and interested in participating in this series? Make sure to read the whole article…Much has been said and written about the lack of women in the tech sector, be it as investors (or associates),...
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Management - I learned most of what I know about conducting business in the U.S. through my partner, Arthur Cooper. When we started Optimum7 back in 2007, he had 30 years’ experience running successful businesses and managing teams. Some of...
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#NYCTech - Welcome back to Inside the Mind of a NYC Angel Investor, a new series at AlleyWatch in which we speak with New York City-based Angel Investors. In the hot seat this time is Angela Lee, Founder of 37 Angels and Chief Innovation...
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Advice - Do you have a million-dollar business idea in mind and don’t know HOW to proceed? Whether it is worth investing time, money and effort?This is the question that haunts many entrepreneurs and demotivates them from working on their...
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#NYCTech - The key takeaway from the recent RobotLabNYC forum, on “Exploring The Autonomous Future,” was humans are the key to robot adoption. Dr. Howard Morgan of First Round Capital expressed to the audience of more than 100 innovators...
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Advice - When entrepreneurs launch new businesses, they go to extraordinary lengths to earn clients. We’ll take any meeting, make dozens of cold calls and send out hundreds of emails. Slowly, our hustle is rewarded as our client list begins...
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Advice - Many entrepreneurs are so passionate about their new startup idea that they can’t believe any intelligent being, investor or customer wouldn’t react just as excitedly after a quick introduction. They don’t realize that they can...
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#NYCTech - Finance may not be the most riveting subject, but it is still imperative to understand. With millennials showing less and less interest in financial education, finance and economics needs new packaging. The answer: CentSai. Centsai,...
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GreenTech - We've been reading a lot lately about what trends executives are seeing on wall street, and it seems that alternative assets and new world insights are the latest thing. This is encouraging news for us here at Marfa Advisors and our...
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Advice - Recently, an advisor to my company and I asked me how things were going on the home front with my 1-year-old. A big smile came across my face. Things couldn’t be better. As a new father, there are certainly some nights I could do...
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#NYCTech - There’s a lot of talk about branding lately, and for those of us looking to stay competitive in this ever changing retail market, few things seem to be as important. I recently attended “Shelf Life Secrets: Building a Lasting...
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Advice - More than ever, businesses need to take full advantage of automation, data, and analytics to run their business more productively and competitively. Yet, in my role as a small business advisor, I still see many founders and executives...
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#NYCTech - Unlike any other industry, telecommunications has grown at a rapid pace and has created new jobs across the world. With these new jobs come new a breed of engineer with unique skills and specializations. This often makes it harder...
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#NYCTech - I’ve played a role in founding three startups, but I’d never tackled the trials of fundraising until Roomi. Within a year, I raised $2 million.Convincing someone to invest in your brainchild is one of the biggest challenges a...
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Advice - Whether you are trying to get users to try your product, sell to an enterprise customer, hire an engineer, or raise capital, you are dealing with a funnel.Funnels are essentially inverted pyramids divided into stages. The...

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