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#NYCTech - How often do you ask ‘where should we go to eat tonight’? Having tried (what you think is) every restaurant in the city, it’s time you found out about the rest of the NYC dinning scene, and DINE is here to help. DINE is the...
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Advice - Every business needs repeatable processes to grow and thrive, but modern business processes need the right people to make them efficient and productive. In addition, today’s customers judge a company by perceived people...
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Advice - Can a brand come back to life? Marketers and customers have often wondered this. Well-known and successful brands like Marvel, Apple, Lego, and Volkswagen have been on the verge of dying out before turning things around. There’s...
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#NYCTech - One of the most unfortunate realities of the startup world is the wide gulf that exists between the business and technical sides of most early-stage companies and the startup community at large. Born, like so many things, out of...
David Arcara Jeffrey Silverman Laconia Capital
#NYCTech - Welcome back to Inside the Mind of an NYC VC, a new series at AlleyWatch in which we speak with New York City-based Venture Capitalists. In the hot seat this time are not one but two prominent VCs in New York, David Arcara and...
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#NYCTech - As a small business, outsourcing is your best friend. While you may wish you had a full time IT person nearby, it’s often not cost efficient and impractical. Thankfully, Electric has created the cloud automated IT department that...
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Advice - Your business is booming, and things are going great. Then all of a sudden, you find out that a few of your customers are starting to complain about slow service. You investigate and discover that you are so busy, you are starting to...
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Advice - Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight,...
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#NYCTech - Are you a woman in NYC Tech and interested in participating in this series? Make sure to read the whole article…Much has been said and written about the lack of women in the tech sector, be it as investors (or associates),...
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Advertising - According to the Pew Research Center, millennials are the nation's largest living generation. They’re an age bracket that lack a long attention span, and crave experiences, activism, and constant connection. They’re an age group...
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Advice - As entrepreneurs, we identify problems in the market, think up potential solutions, and jump right into building a product. Sadly, we often skip the most important part of building a startup — customer validation. As...
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Strategic - It’s time for more entrepreneurs to reset their focus, and shift their thinking to completely different ways of doing things. Everyone talks about innovation, but the majority of business plans I see still reflect linear thinking...
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#NYCTech - When it comes to enjoying a night out, it’s less about what you are doing and more about who you are doing it with. While platforms like Meetup and Eventbrite focus on the activity itself, Postcard makes sure you are surrounded by...
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Advertising - Micro-influencer. Middle-influencer. Brand ambassador. Brand advocate. Catchy titles and buzzwords aside, these branding models are all driven by the currency of social capital and they continue to reach a growing audience.At...
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#NYCTech - Marketing companies will get into the nitty-gritty details about why they have the best product, but if at the end of the day they aren’t engaging in a meaningful way they are wasting time. With all of the competition that exists in...
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Strategic - Tech companies often fail at marketing because they take a fundamentally wrong approach to designing marketing strategy and campaigns. Subpar marketing means “me too,” uninspiring content on corporate blogs with insignificant...
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Strategic - What sparks paradigm-shifting innovation in any business? It’s a special mix of entrepreneur and company — regular in every respect except for having the courage and foresight to make an idea happen that was supposed to be...

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