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Advertising - Welcome to the social era where your brand has officially been Occupied. The relationship between your image and your values is increasingly determined by your brand advocates. The future of your brand is subject to your community and...
TUTUM
#NYCTech - Tutum, a company that’s working in a new, rapidly growing area of cloud computing called containers, raised $2.65 million from lead investor RTP Ventures, with participation from Azure Capital Partners, and a group of “awesome...
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Advice - “Why the hell isn’t this project done?!” “I’m going to initiate a chargeback on all the money we’ve paid you for the last year, since you can’t get this done.” Our customer was angry.
He felt we weren’t doing...
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AlleyTalk - Like most VCs, I get carpet bombed with pitches almost non-stop. They can range from the benign and harmless pitches all the way to the ones that were clearly written by someone who had just discovered bath salts. Most pitches are...
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Advice - When you are starting a new company you are, by definition, the underdog. Your market may have established competitors with massive resources, or maybe the market is new and unproven. As the underdog you are at a disadvantage in the...
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Apps - Instagram's latest app allows you to make time-lapse videos.
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#NYCTech - Having worked with and coached hundreds of startups and entrepreneurs, Uri Minkoff (CEO of Rebecca Minkoff) and Liz Bacelar (Founder of Decoded Fashion) know from best practices when it comes to pitching.  The panel shared a...
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Cool Tech - For the first time, scientists from the University of Edinburgh were able to grow a whole functional organ, a thymus, from scratch inside a living...
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Advice - This infographic examines the psychology of conversion optimization, from pricing to verbiage to segmentation. Reprinted by permission. Infographic Credit: Helpscout
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Apps - Traffic origination is shifting to messaging. Once upon a time, traffic to websites originated from search. And Google put a toll on it by selling sponsored results. Now Google is worth >$350B. Then, social media went from driving 5%...
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Advice - Insights from Mike Germano, Chief Digital Officer at Vice Media An ongoing curiosity at NYC Media Lab is how established media companies organize themselves to take advantage of new technologies. Many corporations pay special...
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#NYCTech - EdTech is one of the strong – and growing - verticals in the New York tech ecosystem, so we decided that it was high time that someone turned the spotlight on some of the industry’s innovators. It being somewhat out of the...
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Techs and the City - MIT student Erica Swallow is finding out how unwelcoming the world of venture capital can be for women. She discusses her experiences with Sara Murray.
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Advice - I was doing some keyword research on Google looking for topics that entrepreneurs were looking for answers to, and the number one searched term was "how to start a business.”  I have been writing for over two years now, and just...
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#NYCTech - ValueStream Labs launched 16 months ago with the mission to discover and grow the entrepreneurial community in FinTech. At that time, we felt strongly that the Financial Services industry required a different approach from the...

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