Made in NY™ – Mike Germano, CEO of Carrot Creative


Today, we speak with Mike Germano, CEO of Carrot Creative, a new-media marketing agency that specializes in social media strategy, design and development.


What does “Made in NY™” mean to you and your company?

We hear ‘Made in the USA’ a lot, and it has lost a bit of its impact and inherent meaning. Lately, there’s been a rise in acknowledging cities and their individual passions and products instead. The city affiliation helps the consumer identify what and where he or she is buying from to make a personal connection.

When something is “Made in NY™” it means that it’s either cutting edge or timeless. New York has always attracted the best and brightest innovators and entrepreneurs. “Made in NY™” products are, therefore, from an innovative company, made by the most ambitious people.

What can be done to maximize the Made in NY™ campaign?

Made in NY™ needs to provide more services to those actually making things in New York and not just produce more marketing about people making things in New York.

What else can be done to promote early stage entrepreneurship in NYC?


Where does your company fit in the ecosystem?

We are more than a social media agency. Our company is the middleman between brands/companies and innovative startups. Years ago, we created Digital Dumbo to promote new startups in Brooklyn and now DD is a global enterprise highlighting Made-In-type companies leading in their space. Within this ecosystem, we’re the glue that connects traditional companies to innovative startups.

Read what other thought leaders have to say about “Made in NY™”.

About the author: AlleyWatch

AlleyWatch is the destination for startup news; opinions and reviews; investment and product information; events reported, experienced, seen, heard and overheard here in New York. But it’s who we are that makes us different: we’re the writers and the entrepreneurs; the investors and the mentors; the lawyers and the marketers; the realtors and the recruiters – the people who work in the industry.

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