Viggle Announces AppJam Challenge for TV Companion Apps


Developers to Compete for Cash, Prizes and Viggle Platform Integration


Viggle (Symbol: VGGL), a free cutting-edge mobile app that operates an intelligent “second screen” for television, today announced AppJam, an upcoming competition to create TV companion apps for the Viggle platform. The developers of the winning apps will compete for total cash and prizes worth $50,000, as well as Viggle platform integration. Powered by ChallengePost, AppJam formally kicks off on Monday, April 15, and to pre-register, interested developers can visit here.

Founded by Robert Silverman, who sold SFX Entertainment to Clear Channel for $4 billion, Viggle is a loyalty program for television that gives people real rewards for checking into the television shows they’re watching by holding their phone or device to the TV so that the app recognizes the show. Think Shazam for television. Available for Android and Apple devices, Viggle automatically identifies television shows and awards you points when you check-in. Those points can be redeemed in the app’s rewards catalogue for items such as movie tickets, music, gift cards or they can convert them into charitable donations. Viggle also gives people the ability to discover new shows and chat with friends.

“Viggle is committed to making TV more rewarding through a variety of unique real-time experiences and innovations,” said Greg Consiglio, President and COO of Viggle. “The AppJam opens up the Viggle platform for developers to explore the unlimited potential for building second-screen businesses.”

The winning apps will be distributed within the Viggle platform and will join Viggle’s existing apps such as MyGuy, a real-time fantasy sports game, Viggle LIVE, a daily enhancement to primetime programming, and a number of other apps from TV network partners.

Apps submitted for consideration must be related to the TV viewing experience – programs that have been or are currently airing on TV. They should also be built for mobile web with HTML5/CSS3/JavaScript, use responsive design, and integrate with Viggle’s native iOS and Android apps.

A panel of industry experts, which will include representatives from Viggle’s leadership team and partners, will evaluate submissions based on the quality of the idea, its implementation and execution, as well as the overall user experience. There are a number of categories for developers to choose from including: Best Overall App, Best-Synchronized App, Best Social TV App, and Popular Choice.

So you do have some Viggle room.

About the author: Bonnie Halper

Bonnie Halper curates the StartupOneStop.com newsletter, which focuses on startups and entrepreneurs, and is currently being read in 50+ countries around the world.

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