I left an intense corporate job to start Kidz Central Station, a web portal that helps busy parents research, find, compare and enroll in classes and activities for their children, and share the details with friends. I knew the marketplace for children’s activities was large and growing, but found the process of learning about available classes and signing up for them to be very time-consuming, antiquated and frustrating. I was amazed to find that I could make a reservation for a meal of almost any type of food in 10 minutes or less on Open Table and schedule a doctor’s appointment in less than 10 minutes on ZocDoc, but finding a children’s cooking or ballet class in my neighborhood took much more time and involved much more paperwork. A few months later, Kidz Central Station was born.
As the word about the site spread, my co-founder and I were approached by tons of women who loved the concept and wanted to get involved in building the business. We kept hearing over and over again from different women that they wanted to create something that they believe in – and to have some control over their schedules. We now have a growing team of former professional women working with us. Like many other start-ups, we telecommute, work traditional and non-traditional hours, and hope we are creating businesses where talented people can flourish. As corporate policies are perceived as becoming less friendly to employees, we should expect to see more talented people entering the start-up space.