Today, we speak with Tom Limongello, Vice President of Product Marketing at Crisp Media, which provides mobile advertising technology, media and services to advertisers, publishers and agencies.
What does “Made in NYTM” mean to you and your company?
For Crisp, “Made in NY™” means successfully building an advertising technology company in NYC, despite the high cost and competition for developer resources from other industries like finance. It means being close to our customers and being in constant dialogue with the entire digital ecosystem all day and all night.
What can be done to maximize the “Made in NY™” campaign?
“Made in NY™” stats about the sharing of apps, ads or other types of data that show the texture of NY startup activity, in addition to the startup map, would be great. Onavo has a good example of a cut of data across all VCs.
What else can be done to promote early stage entrepreneurship in NYC?
Connecting high schools and universities with accelerators, co-working spaces, startup weekends and other early-stage entrepreneurship groups are a good idea. Services like FounderDating.com, which I curate for NYC, are a great way to connect with entrepreneurs who may be looking for team members for their next project. Also, a plan for how to make sure Manhattan startups have an easy time relocating their sized-up, post IPO offices in Brooklyn, the Bronx, Staten Island, Queens and Long Island will be necessary soon.
Where does your company fit in the ecosystem?
Crisp Media has grown up in NYC, starting as a publisher content management platform for mobile. Over the years, we’ve evolved into the standard bearer in device-optimized advertising. From our base in the fashion district, we provide an open, mobile-first platform for publishers, advertising and technology companies around the world in order to build, deliver and analyze device-optimized advertising experiences.
Read what other thoughts leaders have to say about “Made in NYTM”.