Today, we hear from Niamh Bushnell, Head of US Partnerships for GoPrezzo, a casual gaming tournament platform based in NYC and Ireland.
What is your take on the current scene in New York today?
We’re a mobile tournament platform for games. While we know that New York is not traditionally the game center of the US, we wanted to set up our HQ here because it’s such a dynamic social and business environment. The gaming community is also growing exponentially here right now and we want to be a part of that. We’re sponsors of the NY Games Forum and through our involvement in their events we’re seeing that expertise in the games space really runs deep in the city. We have a critical mass here of game developers for all platforms, designers, publishers and thought leaders on major industry topics like funding games, monetization and retention. New York has the stuff that makes the industry tick and thrive, so it’s a great place to set up and develop any business, particularly in an innovative space like games.
What do you see happening over the next 3-5 years?
Ah, crystal ball time. What I hope to see is more of the same, an expanding games industry and community in NYC. And of course we’d love to see many more great born-in-New-York success stories. They’re in the making as we speak, so I’ve no doubt we’ll see them within this time frame.
What do you see as challenges?
It seems like the challenges are almost always around cost in a city like New York. In the games space, in particular, the main challenge we see is games companies grappling with how to survive and generate revenue. This is something GoPrezzo is developing solutions around in terms of monetization. Our tournament platform makes real prizes part of the gamers experience and motivation to keep playing. We’ve built a couple of revenue streams around that experience and game developers share in it as well as getting increased engagement. Being original, we like to call it a win, win, win!
Where does your company fit in the ecosystem?
Right in the center, of course In reality, without a monetization solution that actually works, games companies can’t survive, so we like to think we’re an important piece of the ecosystem they’re leveraging to succeed.
Read what other thought leaders are saying in the “Pulse of the Alley”.