Feel like all your time online is driving you away from real-world interactions? According to the infographic below, 82 percent of users surveyed said knowing friends in real life is the top reason they added someone on Facebook. And if you want to keep those friends, be careful with your Facebook etiquette as 55 percent of users noted posting offensive comments as the top reason for removing someone.
NM Incite, a Nielsen McKinsey marketing research company, surveyed 1,895 social media users over the age of 18 on their social media usage, highlighting the difference in male and female online activity. If you run a business, you may find handy the break down of social media interaction with products and services.