What to Include in a Great Online Portfolio


Resumes are almost unheard of in the tech world.  The only thing that matters in this world is the links to projects that you have previously worked on, and explanations of what you did.


sample online portfolio

How do you make sure that a future employer or client has all the relevant links?  You’ve got to make an online portfolio.

Alright, so you know you need an online portfolio, but what should you put in it?

The key to a good online portfolio is to make it short and to the point.  It should clearly list your skills and showcase a little bit of your personality, but most importantly, it has to show off your work.

The 5 things your online portfolio must have:

1. You must introduce yourself.
Imagine that when someone visits your website you are actually meeting them in person.  You want to make a great first impression.  You want to tell them your name, who you are and just enough about yourself to get them intrigued.

For example:  Hi.  My name is Kate McGee.  I am a graphic designer in NYC who loves to create beautifully organized websites.

2. Tell us about yourself.  Make it personal and fun, but keep it short.
Stephen Covey says that a key habit of highly effective people is that they can find a commonality with everyone they meet.  This can be hard since websites are a one-way conversation – but not impossible to accomplish!  I suggest that you share something about yourself that makes you relatable (and it doesn’t have to be work related).

For example: “When not up to my elbows in Photoshop, I love taking long walks in the park with my pup Jubilee.”

3. Tell us about your skills and the type of work you like to do.
Start with a list of your fantastic skills and then make sure to call out the areas in which you want to gain more experience.  Are you a graphic designer who wants to take on more coding projects?  Make sure that you say you like to code.

For example:
“I love creating products that are enjoyable to use.” (Designer)
“I love to use my coding skills to make super fast, super fun websites.” (Developer)
“I love crafting creative sentences that excite the mind.” (Copywriter)

4. Show us the goods!
Show off your work.  Describe the role you played in the project and make sure to provide links to the live project if they are available.

5. Tell us where else we can find you and how we can be in touch.
Do you have a Twitter, Dribbble, LinkedIn, email, Instagram account or blog?  Share it!

And that’s it!  If all else fails, keep it simple.  It only takes a few seconds for a user to judge your website — and by extension you — so your site should quickly and directly communicate who you are, why you are awesome and how to contact you.

Oh, and absolutely no flash.  Ever.

Reprinted by permission.

About the author: Kate McGee

Kate McGee is the co-founder of Skillcrush.  Prior to launching Skillcrush, she co-founded Balance Media, where she led the design team and did product development for several of New York’s high-profile media outlets.

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