Entrepreneurs Can Do More Faster – and Die – Or Can Execute Like Jason Bourne


There’s a belief in the entrepreneur community, that the only way to succeed is to work until the early hours, get up at 6am, work weekends and during vacations (if you take them), live on caffeine and numerous other legal stimulants, ignore friends and family (who you will make it up to once you reach your goals) and keep pushing until you reach the finish line.



This was a belief I passionately shared during the 15 years I practiced as an attorney.  I prided myself on creating my best work at 3am and believed I was invincible.  That belief, however, was shattered 10 years ago when my consultant told me my adrenals were wrecked and that I had a month to live unless I made some dramatic changes.

That got my attention.  I knew I had to ditch the daily 12 cups of coffee and 3am stints.  But at the same time, my drive to succeed remained intact and I knew there was no way I would be able to live on a mountain, drinking herbal teas and eating a raw food diet to the exclusion of caffeine and pizza.  There had to be a better way.

Killed by Karoshi

It’s worth noting that “death from overwork” is not new or rare.  In Japan, death from overwork is termed “Karoshi.”  The Japanese Ministry of Labor started publishing statistics on Karoshi in the eighties and now tens of thousands of deaths are believed to result from this condition.  America is the only country in the world where people work more hours than their Japanese counterparts, but equivalent data is not maintained.

After the grim prognosis from my consultant, I spent the next couple of years researching how the most efficient human beings on the planet (including global heads of investment banks, Special Forces personnel and athletes) ran their lives, and immersed myself in the latest findings from the field of neuroscience.  This was a life changing, eye-opening experience that forever changed the way I work and run my life.

Less Can Be More

The consistent findings from some of the finest research institutes and most experienced researchers in the world, coupled with the practices and routines of “superstar performers,” provide lessons that must not be ignored by any entrepreneur who wants to achieve more in less time.  They include:

1. Taking regular breaks every 90 minutes for at least 10 minutes leads to a significant increase in both productivity and quality of work.  Think sprinter rather than marathon runner.  A meaningful break means, at a minimum, walking round the office, getting out of the building and, if possible, listening to music.  The objective is to change your physical and mental state.

2. Blocking out all emails, calls and social media for key periods of work has a dramatic impact on a person’s ability to focus, and as a result, their efficiency.  For more on this topic see “How Social Media Destroys an Entrepreneurs Ability to Succeed.”

3. Taking 20-40 minutes catnaps in the afternoon enables you to perform at full throttle for the rest of the day.  This is not always practical, but if you can, it makes a massive difference.

4. Learning how to automate key tasks (I mean human automation rather than technology) frees your brain to be more creative and find solutions to challenges.  Technology has its place, but you have to start with the mind first.

5. Spending a few minutes each day using simple, but highly effective psychological processes to lock on to your target, maintain motivation and develop the resilience to bounce back from the inevitable setbacks that you’ll encounter on the road to success.

6. Use nutrition as high-octane fuel, exercise as a way to increase mental and physical performance capacity and rest to fully recharge.

Applying all of the above and more, as often as possible, I now achieve far more in far less time than I did during my 15 years as an attorney, while managing to have a far better quality of life.  I am no less determined than I was 10 years ago, just wiser and more effective.

Reprinted by permission.

About the author: Martin Soorjoo

Founder of The Pitch Clinic, Martin Soorjoo is a pitch strategist. He coaches entrepreneurs world-wide, helping them launch and raise funding. Prior to founding The Pitch Clinic, Martin spent 15 years as a former award winning attorney. He has worked with start-ups and investors, including senior investment bankers, venture capitalists and angel investors. During this period Martin raised several million dollars, including negotiating one deal worth $75 Million. This experience has equipped him with unique insights into the challenges start-ups face and how investors make decisions. He is a Certified Master Practitioner of Neuro-Linguistic Programming (NLP) and an expert in body language.

Martin is the author of ‘Here’s the Pitch‘.

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