Made in NY™ – Sebastian Reichelt, Co-Founder and COO of bluum


Today, we speak with Sebastian Reichelt, Co-Founder and COO of bluum, an online monthly subscription service for babies, toddlers, moms and moms-to-be that promotes new wellness products.


bluum logo

What does “Made in NYTM” mean to you and your company?

Bluum’s founders, Markus Rauschnabel and Sebastian Reichelt, were both born in Germany and have lived in New York for a combined 20 years.

We believe there isn’t a more dynamic and innovative place to start a company than in New York.  Bluum is “Made in NYTM” because the people, communities and overall environment have had such a big impact on what bluum is today.  We have our offices and team in New York and are lucky to have some of the best people in the world work with us.

By serving tens of thousands of customers every month, we’re taking the “Made in NYTM” spirit everywhere in the country.

In return, we give back to the community, sharing our experiences with fellow founders and investors to make “Made in NYTM” a label of excellence for decades to come.

Sebastian Reichelt Co-Founder and COO bluum

Sebastian Reichelt
Co-Founder and COO

It appears as though encouraging and supporting entrepreneurial efforts would allow more businesses to be made here, locally, in New York.  Allowing startups to hire talent more affordably would increase the percentage of teams that are “Made in NYTM.”

What else can be done to promote early stage entrepreneurship in NYC?

I see two sides to this question.  One is to attract out-of-town talent to relocate in NY and start businesses here.  The other is to get local, young or seasoned professionals to enter an entrepreneurial path as a first profession, or after leaving their jobs.

Going into communities and connecting potential entrepreneurs with people’s success stories can help to achieve both of these goals. Also, hosting events, classes or mixers that are attended by people from all parts of the start-up spectrum, such as customers, builders or investors, can help.

Where does your company fit in the ecosystem?

Bluum is a company that was started in New York, has its headquarters in New York and has a team as diverse as New York.  Bluum team members from Europe, South America and the US, show that New York attracts like-minded people from everywhere to come together to build a best-in-class business.  Bluum thrives because of the frenetic energy, drive and passion that have kept New York at the pinnacle of the world for a century.

bluum screenshot

Read what other thought leaders have to say about Made in NY™.”

About the author: AlleyWatch

AlleyWatch is the destination for startup news; opinions and reviews; investment and product information; events reported, experienced, seen, heard and overheard here in New York. But it’s who we are that makes us different: we’re the writers and the entrepreneurs; the investors and the mentors; the lawyers and the marketers; the realtors and the recruiters – the people who work in the industry.

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