Made in NY™ – Noah Brier, Co-Founder and CEO of Percolate


Today, we speak with Noah Brier, Co-Founder and CEO of Percolate, a technology platform that helps brands create content at social scale.


What does “Made in NY™” mean to you and your company?


Noah Brier
Co-Founder and CEO

It’s a badge that says starting a technology company in New York is an active decision.  It’s not necessarily the obvious choice, and in certain arenas it takes a bit of extra work. But it’s hard to beat being located in the media, finance and marketing capital of the world and what you get back from the city every day more than makes up for any of the challenges.  Whether it’s the inspiration of moving millions of people around (nearly) seamlessly to the incredible diversity of people and industries you find on a single block, New York is the greatest city in the world.

What can be done to maximize the “Made in NYTM” campaign?

It would be great to see the campaign expand outside of the city as a way to let technical (and non-technical) talent around the country know that New York is a great place to live, work and grow your career.

What else can be done to promote early stage entrepreneurship in NYC?

Percolate has grown to 45 clients and 42 employees in 2 years, but as we expand, our biggest challenge has been finding real estate brokers and landlords who understand startups.  We’d suggest a citywide education campaign for brokers and landlords that makes the process easier and prepares them for what to expect as young companies look and start to grow.

Where does your company fit in the ecosystem?

Percolate is a technology company that helps brands create content at social scale.  We work with industry-leading brands like Red Bull and Jawbone, and Fortune 500 companies such as IBM, Xerox and MasterCard, and couldn’t imagine being based anywhere else as we build the future of digital marketing and the bridge to get there.

Read what other thoughts leaders have to say about “Made in NYTM.

About the author: AlleyWatch

AlleyWatch is the destination for startup news; opinions and reviews; investment and product information; events reported, experienced, seen, heard and overheard here in New York. But it’s who we are that makes us different: we’re the writers and the entrepreneurs; the investors and the mentors; the lawyers and the marketers; the realtors and the recruiters – the people who work in the industry.

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