Mentor in the Room: Adaora Udoji, Founder and Managing Director of The Boshia Group


Today we speak with Women Innovate Mobile mentor, Adaora Udoji.


Adaora_UdojiAdaora is the founder and marketing director of The Boshia Group, a network of content creators, developers and strategists.  The network provides media training, speech writing, talent development and presentation coaching to produce engaging videos for targeted audiences.  Prior to creating the group, Udoji was co-host of The Takeaway with John Hockenberry.

What’s the worst mistake a founder can make? 

Not doing his/her homework – on their sector, their competition, their products (yes, I have met some founders who can’t explain the purpose of their product or service).

What’s the most common startup error? 

Unsustainable and unrealistic burn rates.  Spending too much too fast.

What does “fail fast” mean to you? 

Sounds like a disease I don’t want to catch!

If you could fix one thing in the startup ecosystem right now, what would it be?

To see it flooded with women, women and more women – both as entrepreneurs and investors.

When’s the right time to seek funding? 

This is a tough one.  Depends on so many variables.  Hmmm.

Thoughts on crowdfunding? 

Crowdfunding is a fantastic tool to have in an entrepreneur’s toolbox.  Having said that, it should only be used strategically, both for raising money and marketing/branding purposes.  It can backfire, and has in the past.

Best advice you’ve ever gotten?

Trust your gut every time.

Guess who’s coming for dinner.  Who would be your dream dinner guest(s) and why?

Right now there isn’t much I wouldn’t do for a conversation with Google’s Susan Wojcicki.  Why?  She’s responsible for 96% of the revenues at the most powerful company on earth.  Her products are fundamentally changing the way advertising and content businesses operate.

Reprinted by permission.

About the author: Women Innovate Mobile

Women Innovate Mobile (WIM) is the first startup accelerator focused exclusively on launching and accelerating the growth of women-founded companies in mobile technology. Through its network of mobile experts, mentors and investors, WIM provides women entrepreneurs with the tools, feedback and connections needed to launch and scale their mobile ventures.

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