The Biggest Marketing Fails [infographic]


A note to all companies looking to expand to a Hispanic-speaking market: embarazada does not translate to embarrassed. As this infographic by Namify.com shows, there are many minefields that can harm your brand’s image.  Learn from all the translation mishaps, poorly-timed Tweets and unfortunate business blunders to avoid stepping into the same trap.



About the author: Stephanie Santana

After receiving a dual degree in magazine journalism and anthropology, Stephanie moved to Korea to teach English to elementary students for two years. During her time there, she started a website for salsa dancing in Korea, BusanSalsafied.com. She is currently an editorial assistant at AlleyWatch and is happy to back in New York at an exciting time for startups.  She likes to document her experiences here: stephaniesantana.tumblr.com.

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