Trump Puts the Clown in Crowdfunding


Thanks to Donald Trump and the extraordinary spectacle played out at Trump Tower recently, we just got a glimpse of crowdfunding as a nightmare: people crammed against each other as they clawed the air for MONEY. 

donald_trumpAs Trump put it, he wanted to take crowdfunding away from “Brooklyn hipsters.” That he did, as a money-maddened crowd sprinkled with street people, brayed for bucks.

The site he is promoting, Fundanything.com, is actually managed by his old pal, Learning Annex’s Bill Zanker, borrowing from Indiegogo.com. It charges 9% if you don’t make your goal and 5% if you do (vs. Indiegogo’s 9% and 4%).

The site is open to all comers and there is no community follow-up or any kind of vetting of deals.

The only bright side to this picture is that Trump is offering to fund a choice few projects and so the publicity may bring some attention to other projects on the home page.

If you are sorry you missed the launch spectacle, do not fret: the two expect to do live events around the country on the theory that it will bring more attention to the projects. The reality is likely to play out as more money stampedes – the ugly realization of our jobless recovery and our fascination with entrepreneurship-for-everyone.

Nevertheless, it is part of a trend. Last week, we reported that Shark Tank’s Barbara Corcoran joined the board of RockthePost.com, a pioneering equity crowdfunding site featured on our podcast, The Entrepreneur Show.

So – do we continue to be amazed at the miracle of crowdfunding – the wisdom of the public as it puts its trust in the ideas of a good few? That the JOBS act is about to turn it into a wealth-sharing vehicle for the rest of us?

Or, are we about to see it transformed into a freakshow to amuse the rich whenever they feel like sprinkling bills before beggars? A massive joke where people compete against each with sob stories or half-baked ideas in search of suckers. A high tech way of washing your windshield?

The answer depends on which side of the velvet rope you were standing that Wednesday at Trump Tower.

Reprinted by permission.

About the author: Alan Brody

Alan Brody is the founder of the iBreakfast.com and SAVVE – Silicon Alley Vision Venture for Executives – brainstorming events. As executive program director of TECHmarketing, he has a long history of creating firsts in high technology media events which now includes eTV World the Digital TV/Internet Conference and Hollyweb, a major conference event at both the Consumer Electronics Show and the National Association of Broadcasters.

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