So many of us are obsessed with getting investors that no one really talks about the down sides. So, you cashed the check, now what? Managing the relationship with your investors is an important skill that new entrepreneurs have to learn, and sometimes the hard way. I really should title this blog post 1001 things I didn’t know about investors before I took the money, but for brevity sake I will tackle the top 4.
Taking an investment is essentially a marriage but more like a shotgun wedding.
In the beginning everyone is excited and happy. The wooing is heavy on both sides. They come in and look at your process. You go and check out their office. A few rounds of dinner and drinks. I like you, you like me, your numbers add up, term sheet looks good. Lets bring in the lawyers and get married.
However, this is usually a quick and not so quick process all at the same time. Honestly, once you get to the paperwork it’s more like a painful prenuptial agreement where everyone is questioning trust and work ethic, trying to get their best interest on paper just in case everything goes wrong, but somehow you should not really take it personally. You need to take your time to ask the right questions about company culture and practices. Realize that you will be in weekly if not daily contact with this person or company. If you are able, reach out to other companies they have invested in to get an idea of what it is like to really work with this company on a day to day, long-term basis. Just like dating, everything they do is cute until you have to wake up next to them day in and day out and notice their bad habits like cutting their toenails in the bed. In short do your research and don’t get blinded by the money.
There’s no such thing as a silent partner it’s more like loud whispers or yelling.
Ask yourself the honest question…How silent are you when you give someone money? Why would you expect someone that has given you thousands or even millions of dollars to not want to have some sort of say about how their money is being spent? No matter if they have 1% equity or 51%, they have given you their money and they may have a high level of expertise in your field.
They will want to have an input.
Set and manage expectations in the very beginning. Be careful of how much you call your investor for advice and resources because you want to make sure that they feel confident about you, your team and your circle. Just like the overbearing helicopter parent that has just let their child extend their curfew, don’t give them reason to feel like they need to cross every “T” and dot every “I” for you. Make sure your every move makes your investor feel confident that they have made the right decision and can let you run your business the way you want to.
You need more than money
It’s so easy to get wowed by the money. You will need more then just money. Sometimes you will find that you don’t really need money at all. Be clear and express your needs to your investor. Determine what resources and doors your partners can open for you or if they can open those doors at all. The right partner should be able to not only assist you financially but also help with resources that will accelerate growth for your business. They are there to help make sure that your business is a success. So, be clear on exactly what you need from them to help your business win big.
Define your exit plan before you sign, because they have
Just like Hollywood shotgun weddings, the majority of investors are not looking to grow old with you. They see huge potential in your industry and of course a high ROI. The view of most investors is that there must be an identifiable exit route and an identifiable exit valuation before investing. Some of the best advice I received a few years ago was to determine if you are going to sell your business or keep it in the family for generations. Either way you need to treat your business like you are going to sell it because it gets you in a scalable mindset from day one. When you take on investor money it’s a little different. Are you going to sell and everyone cash out, sell and stay on to run the business as an employee or make enough money to buy out your investor? Your investor is not a charity. They are looking to eventually cash out one way or another and have made that decision before extending a term sheet to you. You need to make sure you have your own exit plan decision before you get the term sheet.
Felecia Hatcher, Chief Popsicle – Feverish Ice Cream and Gourmet Pops – Felecia is the author of How to Start a Business on a Ramen Noodle Budget, and the C Students Guide to Scholarships. Before launching Feverish, Felecia worked as a experiential marketing manager for Nintendo, Sony, Wells Fargo and the WNBA. Felecia is also the founder of Black Tech Miami and Social Change Mob both initiatives help to increase tech entrepreneurship training and funding in underserved communities.
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