Today, we speak with, Ari Lewine, Chief Strategy Officer of Triplelift, which offers visual advertising solutions for the web.
What does “Made in NY™” mean to you and your company?
Made In NY represents an exciting movement in New York to celebrate the thriving startup scene. Triplelift is excited to participate in this movement as we have seen fast paced growth in the rise of the visual web. New York has long been known as the advertising capital of the world, and with a steady influx of tech talent and venture capital investors, it is a fertile environment for an ad tech startup.
What can be done to maximize the “Made in NY™” campaign?
Social media outlets provide a great tool for maximizing awareness for “Made in NY™.” Getting more companies to create Made in New York videos would be a valuable tool to help accomplish this.
What else can be done to promote early stage entrepreneurship in NYC?
Increasing entrepreneurship funding incentives with added investor education programs. It’s also crucial to attract young talent, with added mentor and internship programs.
Where does your company fit in the ecosystem?
TripleLift is the advertising solution for the visual web. Brands work with TripleLift to identify and promote their best images. Publishers partner with TripleLift to create beautiful native ad experiences. Our clients include top 10 agencies and some of the most sophisticated brands and publishers in the industry. TripleLift’s native ads outperform traditional banner ads by 15x in terms of ad engagement.
Read what other thought leaders have to say about “Made in NY™.”