Today we speak with Chris LoSacco, a partner at Arc90, a digital design and development studio that builds products for clients and starts its own product initiatives.
What does “Made in NY™” mean to you and your company?
We’re believers in the power of proximity when it comes to product design. Arc90 is primarily a client services company, and it has been invaluable to our clients to have a physical presence right alongside them as we work. When it comes to product design, API drafting or systems architecture, sometimes you just can’t beat a whiteboard. New York City is home to some of the greatest companies in the world, large and small. We’re looking to help them make their next big thing. That can be hard to do over Skype.
What can be done to maximize the “Made in NY™” campaign?
The New York tech community is exploding. It would be great if the Made in NY™ campaign helped foster connections between the practitioners doing great work in the city, both virtual and physical. We haven’t figured out how to bring the coffee shop pitches of the west coast to New York yet. Made in NY™ can help.
What else can be done to promote early stage entrepreneurship in NYC?
There is already a sizable and growing population of really smart people with great ideas here. But the barriers to starting a company, such as How do I incorporate? Where do I work? Should I get VC funding, and how?, are still intimidating. Those barriers could be lowered. There’s no one path to starting a company. But simplifying the requirements to get there could make a big difference for the next entrepreneur who wants to bootstrap an idea.
Q. Where does your company fit in the ecosystem?
A. Arc90 started in a one-bedroom apartment in Brooklyn and we’ve been based in New York City ever since. Our deepest client relationships are the ones based here, where we can take the subway to a meeting. Through our product, Readability, we’ve had the opportunity to talk with some of the biggest names in news, books and magazines to help define what’s next for publishing. We’re excited to be involved with Cornell Tech, a new graduate school that’s helping shape the next generation of technology entrepreneurship in the city.
Read what other thought leaders have to say about “Made in NY™.”