Early this year, I had the pleasure of mentoring the 2012 class of entrepreneurs at the Chicago branch of the Founder Institute. Here is the presentation I delivered on “Market Research for Startups.” The lesson provides high-level guidance on:
- What types of markets to pursue.
- How to find data on your market.
- How to define your competitors.
- How to do market research cost-effectively.
- How to determine if you can win, or if you should walk away.
This lesson helps entrepreneurs with learning how to do the necessary market research upfront, before wasting a ton of money on a bad idea.
Here is the video for the audio part of the presentation:
I figured it was easier and more useful to simply share this presentation and matching video file, than to try to recreate it in a standalone, textual post. Happy reading.