The 13 Books Every Founding Team Should Read


The 13 Books Every Founding Team Should Read Broken Down by Category:



Strategy & Innovation

Christensen, C.M. (1997). The Innovator’s Dilemma. Boston, MA: Harvard Business School Press.

Christensen, C.M., & Raynor, M.E. (2003). The Innovator’s Solution: Creating and Sustaining Successful Growth. Boston, MA: Harvard Business School Press.

Sawyer, R.D. (1994). Sun Tzu: The Art of War. Boulder, CO: Westview Press.

Product Development

Blank, S.G. (2007). The Four Steps to the Epiphany: Successful Strategies for Products that Win. Cafepress.com

Furr, N., & Ahlstrom, P. (2011). Nail It then Scale It: The Entrepreneur’s Guide to Creating and Managing Breakthrough Innovation. NISI Institute.

Reinertsen, D.G. (2009). The Principles of Product Development Flow: Second Generation Lean Product Development. Redondo Beach, CA: Celeritas Publishing.

Ries, E. (2011). The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. New York, NY: Crown Business.

Sales & Marketing

Dixon, M., & Adamson, B. (2011). The Challenger Sale. New York, NY: Penguin Group.

Moore, G.A. (1991). Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers. New York, NY: Harper Collins.

Moore, G.A. (2005). Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution. New York: Penguin Group.

Osterwalder, A. & Pigneur, Y. (2010). Business Model Generation. Hoboken, NJ: John Wiley & Sons.


Feld, B. & Mendelson, J. (2011). Venture Deals: Be Smarter than Your Lawyer and Venture Capitalist. Hoboken, NJ: John Wiley & Sons, Inc.

Peters, B. (2009). Early Exits: Exit Strategies for Entrepreneurs and Angel Investors (But Maybe Not Venture Capitalists). Canada: MeteorBytes Data Management Corp.


Did we miss any?  Sound off in the comments below…

About the author: Dr. Jim Brinksma

Prior to founding Visible Arbitrage, Dr. Jim Brinksma launched Business Information Technology Solutions, Shellback Research, and Shellback Labs. He also held positions as Vice President at Goldman Sachs & Co., Sr. Director of Systems Engineering at Ciena Corporation, Sr. Systems Engineer at Cyras Systems, Network Engineer at Enkido, and served in the United States Navy during Operation Desert Shield/Desert Storm.

Jim’s doctoral dissertation at University of Maryland covered “Public Market Signals as a Guide for Entrepreneurs Seeking Venture Capital Investment”. He also earned a bachelor’s degree in Information Systems Management from University of Maryland, completed the Strategy and Innovation Program at MIT’s Sloan School of Management, and completed the Non-Profit Board Leadership Program at Harvard Business School.

Jim has global experience and has provided a range of services to entrepreneurs, venture capital firms, hedge funds, institutional banks, service providers, equipment manufacturers, and non-profits.

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