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Which U.S. Brands Are Spending the Most on Advertising? [infographic]


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Big business means big spending when it comes to advertising. The following infographic by KISSmetrics outlines both how much big U.S. brands spend on advertising each year, from television to the internet, and how they decide to distribute those funds. Proctor & Gamble, for example, spent 4.18 billion in 2009, holding the title of World’s Largest Advertiser. P&G distributes this money according to the success of its megabrands, as seen in the second half of the infographic: Olay, CoverGirl and Gillette are P&G’s top priority. Read on to see how the other megabrands stack up.

 

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About the author: Sarah Tibbling

Sarah Tibbling is a recent graduate from William Paterson University where she was the editor-in-chief of the university’s literary magazine, Zeitgeist. She is a copyediting intern for AlleyWatch and enjoys books, cats and the endless social media scroll.

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