Big business means big spending when it comes to advertising. The following infographic by KISSmetrics outlines both how much big U.S. brands spend on advertising each year, from television to the internet, and how they decide to distribute those funds. Proctor & Gamble, for example, spent 4.18 billion in 2009, holding the title of World’s Largest Advertiser. P&G distributes this money according to the success of its megabrands, as seen in the second half of the infographic: Olay, CoverGirl and Gillette are P&G’s top priority. Read on to see how the other megabrands stack up.