A New York VC Spotlight: Geoff Judge of iNovia Capital



Geoff Judge has been a venture partner at iNovia Capital since 2010 and was co-founder of 24/7 Media. His self-described role is as a member of advisory boards, where he uses his networks and connections to help companies hire the right people to fill leadership positions. He also advises on strategy, business development and sales.

iNovia Capital is based in Montreal, with offices in Calgary and New York, and partners across the U.S. Judge heads up the New York office and focuses on investments related to digital media, transaction processing, ad tech and payments. He invests in 3-6 startups a year, putting in anything from $250,000 to $2 million.

Before joining iNovia, Judge held leadership positions at a number of startup ventures, including that of chief revenue officer at Piczo, a website that allowed teens to add embellishments to pictures, and chief operating officer of Preclick, a digital photography software company.

Judge was the CMO at his first startup, a software venture called iMarket. That was preceded by nine years at American Express in various senior managerial roles. At 24/7Media, Judge was senior vice president and general manager of the media division. WPP acquired the company in 2007 for $649 million.

Judge holds a bachelor’s degree in economics from Northwestern University and an M.B.A from the Columbia Business School. He has been a trustee for the Sacred Heart School in New York City and is a founding board member of Children for Children, a not-for-profit that encourages volunteering and donation programs to teach children the value of community involvement and civic engagement.

VC Firm:
Managing Partner at iNovia Capital

Sector Focus:

Internet advertising, ad tech, digital media, ecommerce, transaction processing, payments.

Selected Investments:

Precision Health Media,  Songza,  Medico.com,  Tapad,  Chango,  MileWise,  Lookery,  FetchBack,  Mashery,  LocalResponse, Lenddo, PexCard,  Media Armor, TiqIQ,  Aristotle Circle,  33Across,  appssavvy,  uKnow,  Transactis,  JiWire, Madison Logic,  OggiFinogi,  Fuze Network,  Accordant Media,  Payoneer,  Zerve, School Loop,  Spanfeller Media,  Analog Analytics,  Long Tail Video,  Collective, Pond 5.


IndustryBrains sold to Marchex for $30.6 million (plus transaction costs, consisting of $15.6 million in cash and $15 million in stock)
Fetchback sod to GSI Commerce for $40 million
MileWise acquired by Yahoo!
OggiFinogi acquired by Collective
Medico.com acquired by Everday Health
Lookery acquired by AdKnowledge




iNovia Capital
Global Cash Access
My Sourcebox
uKnow Corporation (advisor)
Tapad (advisor)

Internet advertising, ad tech, digital media, ecommerce, transaction processing, payments.

Social media:


Memorable Quotes:

On why he is an active angel investor: “I love directly investing in great entrepreneurs and working with them to build large companies. I only invest where I can take an active role with the company and understand the market well. It’s so much more satisfying than passively investing.”

On the importance of an entrepreneur’s first pitch: “The first pitch provides an obvious good or bad first impression. But I think that building a strong relationship ahead of time is that much more important. Once we invest, we become long-term partners with the entrepreneurs/founders.”

On what he looks for in an early stage company: “First I look for proven management. People who have been in start-ups previously. They don’t have to have been previous CEOs, but having been part of a successful, or even unsuccessful, early stage tech company is very important. The business idea has to have a unique solution that solves real problems for customers. And they need to have a real passion for what they are providing.”

Click for more Venture Capitalists in New York.

About the author: Kamakshi Ayyar

Kamakshi Ayyar is a freelance journalist based in New York. She studied law at Mumbai University, India and received her Master’s in Journalism from Columbia University. She has written for Business India, Roosevelt Island’s Main Street Wire and The Villager.

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