Is Social Media Necessary for Entrepreneurs?


New computer

Part of being a successful entrepreneur is being able to get the attention of potential customers, and using any means necessary to do so. With all of the constant advancements in technology, it is now easier than ever to directly find customers who are interested in your product. One of the most opportune and affordable ways to do this is through social media – a vital tool when it comes to connecting with current customers and potential clients, and one that can greatly distinguish your business from others. If you are still curious as to whether or not social media can help your business, it’s critical to first examine why social media is so important.

It’s important to understand that social media can be an obscure and undefined concept for those unfamiliar with technology and/or the internet. There are plenty of social media outlets that can be useful to entrepreneurs and their company, and it’s important to organize your information appropriately in order to avoid content overload. If you have too many social media outlets, then your reach will typically be too wide and diverse, making it difficult for you to pay special detail to certain customers, and also for customers to find you. The best approach, especially if it’s your first go at it, is to pick just a few popular options. To some, Facebook and Twitter seem the obvious choices, and while these are typically the best options, that doesn’t mean they are the only options. Nonetheless, they are good starting points to begin the conversation with customers.

And it is very much a conversation. As an entrepreneur, it’s important that you participate in your social media accounts and communicate with those who are interested in your product or service. In fact, not participating, you may even do your business or service more harm than good
Social media can also be used to help you find more details about your business than you ever imagined possible. With hashtags and trending topics, you can find specific information about your company, what people may be saying about it, or even find insights regarding the market in which you are involved. By finding this information and listening to what your customers are saying, you are more likely to provide them with what they want. For example, if a customer is displeased with your company, you can easily find out why and rectify the situation. However, if a customer has nothing but high praise in regards to your company, you can also use this as a promotional way of informing other followers of how happy your current customer base is.

Social media can seem overwhelming at first, especially if you have yet to get started and are unsure of where to begin. However, it is a vital tool that is readily available and will help your business reach new customers and grow in ways – and at speeds – that more traditional marketing can’t accomplish. Be sure to implement social media into your marketing campaign today, as it will be the best way to keep up with those around you.

Image credit: CC by Johan Larsson

About the author: Ryan Harris

Ryan Harris is a freelance copywriter and marketing consultant who works with small businesses and start-ups to design effective social media strategies to jumpstart brand growth. He has worked extensively with both B2B and B2C clients on marketing strategy with a focus on product introduction. He spends his free time reading tech news and supporting his favorite sports teams.

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