Technology and Fashion: It’s a Match


I was fortunate to attend this month’s Tech in Motion, where the central thread of the evening was fashion. Yes, pun intended.



Start-ups are an especial driving force for this creative industry, which, more and more, seems to be providing tailored services and high-end amenities that would make even the most sophisticated consumer swoon.  We’re not referring to the standard shopping website with which one is all too familiar, but rather to a band of interactive visionaries who are reconfiguring how one defines style and access, bridging marketability, cost effectiveness, design, originality, delivery, and profit all in one neat, pretty package. Listening to the demonstrations had me tapping into my inner fashionista:

1. Material Wrld. Founded by Harvard Business grads Rie Yano and Jie Zheng, this site is like no other in terms of online shopping.  One can re-sell their high-end fashions for a profit, or purchase from others around the globe, both of which are accompanied by a 15% transaction and shipping fee.  There is also the option of being a trendsetter by displaying favorite must-haves, rated by visitors of the site.

2. MakerBot. Based out of Brooklyn, this unique product offers the highest caliber of 3D printing around.  Founded in 2009 by Bre Petitis, Adam Mayer, and Zach Smith, MakerBot printers and scanners can create anything from parts, accessories, toys, gifts, to other products you might not yet have thought of.  Whatever project one has in mind, it seems to be the right choice when delving into one’s imagination – and bringing an idea to fruition.

3.  Buncee. Buncee is a whole new way of creating and sharing online and mobile greetings, memories, interests, new finds, business stories and more in a unique, fun and social way. By leveraging the capabilities of online tools and iOS devices, buncee makes it easy for even non-techies to create engaging and interactive multi-media creations that can be shared publicly or privately. It is also user friendly, with videos and explanations for even the most technologically challenged—surely a fun method in reaching out to others.

4. Hukkster. Tired of sifting through your go-to shopping sites for the latest trends and deals?  Hukkster can help.  It tracks your most beloved items and notifies you when they are on sale, saves it on a list and creates pages of other items that are tailored to your selections.  The app can be downloaded to your computer, iPhone or iPad.  Comparison-shopping is also offered.

5. Acustom Apparel. Frustrated by the inadequacies and ill fits they received while shopping at  various retailers, Acustom Apparel founders Jamal Motlagh and Charles Tse branded their vision of creating the perfect fit for everyone, according to a particular person’s exact body and personal style. Acustom Apparel uses innovative digital technologies to craft custom clothing— intelligent fit for your style and your body. A quick, yet cutting-edge body scan allows Acustom to create high quality garments as unique as you. Even better, clients choose from custom cuts and a variety of washes, so we keep your ass(ets) covered in premium combinations of your choice..  No more rolling up of sleeves or jeans bottoms, or having to spend unnecessary funds on alterations.  Personal appointments are available at their SoHo location.

6. Baublebar. The mission is simple: Baublebar is “Your Ultimate Source for Fashion Jewelry.”  Launched in 2011 by Amy Jain and Daniella Yacobovsky and funded by Accel and Greycroft Partners, baublebar has attracted stylists, fashion editors and A-list celebrities with their high-end, high quality items at affordable prices.  The company is headquartered in the Flatiron District.

For full coverage of tech events in New York, visit The Watch.

About the author: Mark Michael Stephens

Mark Michael Stephens is a professional writer specializing in pop culture, technology, human rights, and trends.  Mark has contributed to numerous publications and is honing a novel on growing up in Nevada.  He has a BA with Honors from The New School and lives in Manhattan.

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