How Facebook, Pinterest and Twitter Drive Social Commerce [Infographic]

How Facebook, Pinterest and Twitter Drive Social Commerce [Infographic]


Pinterest recently announced it’s planning to test promoted Pins, starting with a select number of businesses — for free — soliciting user feedback before rolling it out full-on and full-price. Perhaps learning from backlash experienced by similar social sites’ advertising initiatives, it promises ads will be tasteful, relevant and transparent. We’ll keep our eyes open for what this looks like. Until then, this week’s infographic examines how Facebook, Pinterest and Twitter drive social commerce.



We are playing with some easy ways for you to tweet this out:

Facebook drives 86% of social retail sales, Pinterest 11%, Twitter 3% Click to Tweet
Visitors to ecommerce sites coming from Facebook view an average of 7 pgs / session vs. 4.1 Pinterest, 2.7 Twitter Click To Tweet
Facebook traffic converts at 2.6% for ecommerce sites vs. 1.1% Twitter, 0.9% Pinterest Click To Tweet
Ecommerce AOV from Pinterest referrals is $169 vs. $95 Facebook, $71 Twitter Click to Tweet
Revenue/visitor averages $2.50 for Facebook traffic, $1.60 for Pinterest, $0.80 for Twitter Click To Tweet


Reprinted by permission.

About the author: Linda Bustos

As Director of Ecommerce Research at Elastic Path, Linda Bustos works with some of the world’s largest companies to help improve conversion rates and profitability on the Web. In addition to writing the Get Elastic blog since 2007, Linda’s articles have appeared in Mobile Marketer, CMO Magazine, E-Marketing + Commerce, and Search Marketing Standard. She is a frequent speaker at industry events, including XCommerce, Conversion Conference, and Affiliate Management Days.

In 2010, Linda earned a spot on the DMNews Top 30 Direct Marketers Under 30 list. She has served as faculty for the Banff New Media Institute’s Career Accelerator Program and Marketing Profs University, and has appeared as one of the Top 100 Influential Marketers of the year in 2008 and 2009. Prior to joining Elastic Path, Linda worked agency-side, specializing in usability and SEO.

You are seconds away from signing up for the hottest list in New York Tech!

Join the millions and keep up with the stories shaping entrepreneurship. Sign up today.