Pinterest recently announced it’s planning to test promoted Pins, starting with a select number of businesses — for free — soliciting user feedback before rolling it out full-on and full-price. Perhaps learning from backlash experienced by similar social sites’ advertising initiatives, it promises ads will be tasteful, relevant and transparent. We’ll keep our eyes open for what this looks like. Until then, this week’s infographic examines how Facebook, Pinterest and Twitter drive social commerce.
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Facebook drives 86% of social retail sales, Pinterest 11%, Twitter 3% Click to Tweet
Visitors to ecommerce sites coming from Facebook view an average of 7 pgs / session vs. 4.1 Pinterest, 2.7 Twitter Click To Tweet
Facebook traffic converts at 2.6% for ecommerce sites vs. 1.1% Twitter, 0.9% Pinterest Click To Tweet
Ecommerce AOV from Pinterest referrals is $169 vs. $95 Facebook, $71 Twitter Click to Tweet
Revenue/visitor averages $2.50 for Facebook traffic, $1.60 for Pinterest, $0.80 for Twitter Click To Tweet