Mobile Marketing to Generate $400 Billion in Sales by 2015


Mobile marketing. We’ve been talking about it for years, right? And debating when it will arrive, or the fact that it already has. We’ve got a boatload of stats–and an infographic as well–to keep you knee deep in the debate over whether or not mobile has finally arrived.

In 2011, mobile marketing became a $14 billion industry. By 2015, retailers and marketers will spend $19.8 billion on mobile marketing, up from $6.7 billion in 2012. In 2016, that number will hit $22 billion.

By the end of 2013, 15% of all online retail sales will have been made through mobile devices with mobile commerce hitting $39 billion.

Check out the infographic below for more mobile stats.

Infographic 1

Reprinted by permission

About the author: Steve Hall

Steve Hall is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.

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