What Part of A Web Page Gets the Most Attention? [Infographic]

What Part of A Web Page Gets the Most Attention? [Infographic]


Chartbeat unveiled findings this week on where Web users’ attention falls on publisher pages — it’s not the top of the page, but the space just above the fold that gets the most eyeball action.

While this has direct application for advertising, it should catch our attention when thinking about placement of calls to action on ecommerce sites (do they suffer from the banner blindness effect?)

what-is-on-a-page-foldReprinted by permission.

About the author: Linda Bustos

As Director of Ecommerce Research at Elastic Path, Linda Bustos works with some of the world’s largest companies to help improve conversion rates and profitability on the Web. In addition to writing the Get Elastic blog since 2007, Linda’s articles have appeared in Mobile Marketer, CMO Magazine, E-Marketing + Commerce, and Search Marketing Standard. She is a frequent speaker at industry events, including XCommerce, Conversion Conference, and Affiliate Management Days.

In 2010, Linda earned a spot on the DMNews Top 30 Direct Marketers Under 30 list. She has served as faculty for the Banff New Media Institute’s Career Accelerator Program and Marketing Profs University, and has appeared as one of the Top 100 Influential Marketers of the year in 2008 and 2009. Prior to joining Elastic Path, Linda worked agency-side, specializing in usability and SEO.

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