If you ever need to explain big data to someone and demonstrate how powerful it can be in advancing a cause, be sure to point them to this Girls Are Assholes video. A guy seemingly with access to some kind of big data warehouse, has all the data he needs to pick up a girl in less than 30 seconds.
Really. Forget all the business buzzwords and mumbo jumbo. This creepy dude has it down to a science. If only consumers were as pliable and compliant and the woman in this ad, brands would be getting laid whenever they felt like it.
Image credit: CC by Igor Wiedler