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Chasing Unicorns #3 NYC Edition

 

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Pijon, Modalyst and Kid & Coe are part of this weeks special NYC edition of Chasing Unicorns.

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What

Kid & Coe is travel platform dedicated to families only

Problem

When you think of a family vacation, a trip to Ibiza or Cancun on spring break doesn’t exactly come to mind. In reality, it’s hard for hotels and resorts to be parent and kid friendly at the same time. If you stay at a hotel catered to adults, you can expect your hellraising kids to suffer a serious case of ADD and hyperactivity. If you stay at a place catered more to kids, well you can forget about having any sexy time with the wifey

Family vacations are also a huge market and yet no one seems to have a lock on how to serve both families and kids

Problem Solved

Kid & Coe offers a selection of travel destinations strictly catered to families. They will set you up with a host property that is family friendly

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Secret Sauce

The properties are highly curated and provides an awesome alternative to resorts and hotels. Really great branding. Buy-out potential from big travel companies like Expedia

Issues

It looks like most of the properties offered are expensive and meant for more affluent families. Needs to offer more affordable properties in order to capture a bigger market

  Unicorn Rating

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imageWhat

Modalyst is an online, wholesale marketplace where fashion designers can hook up with retailers

Problem

Imagine you are a brand new fashion designer with some swanky looking couture that’s looking to dress the right person. But there are literally thousands of boutiques and almost no way to reach them

Problem Solved

Modalyst is basically the middleman and matches those designers with stores who are more than eager to pad their inventory with the newest and trendiest designs

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Secret Sauce

Modalyst levels the playing field by giving small, independent boutiques the same buying power as large department stores by creating the opportunity for boutiques to bulk buy alongside their other counterparts

Issues

The service might not be defensible in the long run because competitors can swoop in and create an equal or better service

 Unicorn Rating
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What

Pijon is not just a monthly care package for college students – it’s a box filled with love

Problem

College students are often ill-equipped to handle campus life and lack the resources to make sure their transition from home to dorm room is smooth and easy

Problem Solved

Pijon sends college students boxes filled with love and awesomeness to ensure they have the shit they need to survive college. The box comes with an assortment of goodies like healthy snacks all the way to deodorant

Secret Sauce

Mission driven. Incredible branding already in place

Issues

Might suffer from the same problem that BirchBox is facing right now: how to continue scaling while maintaining the freshness of the product

 Unicorn Rating
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About the author: Jay Deng

Jay Deng is an angel investor and venture capitalist. He invested in two companies whose exits topped $800 million. He is also the CEO and founder of Diva For Less.

  • http://about.me/robcaucci Rob Caucci

    Awesome article Jay — thanks for spreading the good word about Pijon! =)

  • http://socialnworldwide.com/who-we-are-map/ Lonny Dunn

    With a Nationwide Network Jay in all major U.S. Markets, if you come across start ups that need hits, we sometimes allow them to “test” in a social setting. Finding the correct sociological triggers and adjusting for convergence of technology and subcultural shifts is best done on “live” humans, rather than speculate with expensive ad campaigns, and crazy “impression” business models. I especially like the “family” travel concept, as this is a dilemma. Let’s face it family vacations make up the bulk of non business travel. Would like to seem how that plays out in the Spring travel season. Should be a great sales period for them.

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    For college care packages? I don’t know if nuts and dried fruit are going to sustain a kid much in college. There is an area however, that I think can make money and that is Cash Transfers. We have seen that market create huge revenues for International transfers, and college kids ALWAYS need cash. Why don’t you come up with a way to make that popular? Some profits to be had in that arena.

    Have to run, thanks for writing, and thanks for taking the time to pen an article!

    I Tweet at @Pronetworkbuild Happy Holidays!