Stanford in the Alley: 9 Key Frameworks of Entrepreneurship


There’s a lot of talk about Silicon Valley vs Silicon Alley. Let’s be honest: New York startups head west for the Silicon Valley investors. Silicon Valley companies open offices here for the access to the wealth of established industries that only New York offers. As for the rivalry: enough already, although one thing that the Valley does have that the Alley doesn’t is Stanford University. In a new spirit of collaboration, AlleyWatch is bringing Stanford East, with a series of videos from classes taught at the esteemed university. Today we feature Engineering 145: Technology Entrepreneurship – 9 Key Frameworks of Entrepreneurship. Take notes, class.

Over the last decade, entrepreneurship programs have become extremely common in business schools across the country, including at one of the country’s most prestigious and rigorous schools: Stanford University.

With the explosion of scholarly work exploring the idea of entrepreneurship, it has become clear that there are many ways to approach new ventures and startups. For a first look into entrepreneurship, Stanford University’s professor Chuck Eesley investigates the nine basic frameworks of entrepreneurship and how they are used in the world today. Here are the frameworks as Professor Eesley has identified:

Nine Key Frameworks for Entrepreneurship

  • Two “Phases”
  • Byers, Dorf and Nelson
  • Bill Sahlman’s Concept of Fit
  • Komisar’s “3 Questions Every Venture Capitalist Wants to Know”
  • Risk Reduction
  • Moore’s “Crossing the Chasm” Model and Positioning Statement Template
  • Blank’s Customer Development Process
  • Kaplan’s Startup Race
  • Effectuation

About the author: Caroline Jordan

Caroline Jordan is a recent graduate of the University of Minnesota’s Carlson School of Management with a degree in Entrepreneurial Management. In her spare time, she is a crossword freak and always hungry for a great book. She is also currently a copy-editing intern for AlleyWatch.

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