Quantcast
AlleyWatch Daily Pulse Email   

Algorithms in perfume? A Digital Search for a ‘Signature Scent’

 
A new breed of perfume apps is attempting to replace the traditional department store counter through personality-driven algorithms. Celia Ellenberg explains how well they work.

Video not showing up? Click here

 

Print Friendly
 

About the author: AlleyWatch

AlleyWatch is the destination for startup news; opinions and reviews; investment and product information; events reported, experienced, seen, heard and overheard here in New York. But it’s who we are that’s makes us different: we’re the writers and the entrepreneurs; the investors and the mentors; the lawyers and the marketers; the realtors and the recruiters – the people who work in the industry.

You are seconds away from signing up for the hottest list in Silicon Alley!

Don't miss any of the stories shaping entrepreneurship. Sign up today.