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Algorithms in perfume? A Digital Search for a ‘Signature Scent’

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A new breed of perfume apps is attempting to replace the traditional department store counter through personality-driven algorithms. Celia Ellenberg explains how well they work.

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AlleyWatch is the destination for startup news; opinions and reviews; investment and product information; events reported, experienced, seen, heard and overheard here in New York. But it’s who we are that’s makes us different: we’re the writers and the entrepreneurs; the investors and the mentors; the lawyers and the marketers; the realtors and the recruiters – the people who work in the industry.

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