How to Get More Facebook Likes Without Breaking the Bank or Spending A Dollar


“We have enough Facebook likes” — said no marketer ever.

KISSmetrics has compiled some stats that show what the data reveals about what gets the most Like love on the world’s biggest social network (via SmartInsights).


Keep in mind — this data is “averaged” and dates back to 2011. Social habits may have since changed. Rather than rely on these numbers as absolutes and these tips as “best practices,” use each tip as a testing point. Measure for yourself the differential between photos vs. text updates and text link shares, long vs. short character posts, questions, posting times and daily/weekly frequency.

Easy to Tweet:

Photos get +53% more Likes, +104% comments and +84% more clicks than text/link updates on Facebook Tweet this
Facebook posts less than 80 characters get 66% more engagement on Facebook Tweet this
“Question” posts get 100% more comments than non-question on Facebook Tweet this
Facebook activity peaks at 3pm Wednesday, with notable spikes 11am and 8pm Tweet this
Posting 1-4x/week on Facebook gets 71% more engagement than 5 or more x/week Tweet this

About the author: Linda Bustos

As Director of Ecommerce Research at Elastic Path, Linda Bustos works with some of the world’s largest companies to help improve conversion rates and profitability on the Web. In addition to writing the Get Elastic blog since 2007, Linda’s articles have appeared in Mobile Marketer, CMO Magazine, E-Marketing + Commerce, and Search Marketing Standard. She is a frequent speaker at industry events, including XCommerce, Conversion Conference, and Affiliate Management Days.

In 2010, Linda earned a spot on the DMNews Top 30 Direct Marketers Under 30 list. She has served as faculty for the Banff New Media Institute’s Career Accelerator Program and Marketing Profs University, and has appeared as one of the Top 100 Influential Marketers of the year in 2008 and 2009. Prior to joining Elastic Path, Linda worked agency-side, specializing in usability and SEO.

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