You’re a major brand manager with big bucks to spend on advertising. You’ve gotten people to like you on Facebook. Great. You’ve built up your following on Twitter. Good on you! Now that that’s done, how do you keep them involved? That’s where Keepskor comes in.
Keepskor allows you to build games (Trivia, Scavenger Hunts, etc.) to keep those fans engaged with your brand on mobile devices, social networks, connected TVs and more, and tap into the kind of engagement metrics and word of mouth campaigns that most brands only dream about. Plus, you can track where, when and how users are engaging with your brand both online and off, giving you critical information about how to reach and understand your core customers.
All, without having to write a line of code.
Founder Tristan Louis is here to tell us how this platform is about to change advertising, and why the game play’s the thing…
Tell us about the product.
Keepskor is a new platform that allows individuals and brands to turn big data (eg. tweets, pictures on instagram, information from ibeacons) into engaging mini-games that can serve as a new form of advertising. The company recently released an iOS app that allows anyone to build and play games with data from their friends and the people and brands they follow on Instagram and Twitter.
How is it different?
To date, people have looked at big data as something to use primarily for analytics. Keepskor is taking that information and turning it into a new form of entertainment and a new form of advertising. The company is the first to sit at the intersection of big data, games, and advertising to create a new way to engage users on mobile devices and beyond.
What market are you attacking and how big is it?
With display advertising seen by many as largely failing, the $34 billion mobile advertising industry is wide open. And with over 50% of all minutes spent on smartphones and tablets being spent in the gaming or social space, Keepskor is well positioned to become the leading force in user engagement on mobile devices.
What is the business model?
The company’s business model is simple: Advertisers pay a monthly fee to access our proprietary CMS and rebrand screens in our applications, and see a deep set of analytics on how their branded campaigns are performing. The company will unveil less expensive products relatively soon, to allow small and mid-size businesses to take advantage on some of the capabilities we offer.
What are the milestones that you plan to achieve within 6 months?
Over the next 6 months, Keepskor is looking to increase its player base to over 50,000 players. From a product standpoint, the company will be releasing new game mechanics (different types of games) on a monthly basis and while the product is iOS based today, an Android version is coming soon.
If you could be put in touch with one investor in the New York community who would it be and why?
It would be someone who is savvy and connected enough to understand that games, advertising, and social are not mutually exclusive and can work together to create real magic.
Why are you launching in New York?
New York is the epicenter of global advertising so launching a company that aims to be the next big advertising platform anywhere just doesn’t seem to make sense. Because of New York’s central location between the west coast and Europe, it is also a great departure point for a company that intends to eventually expand globally. That said, many of our friends on the west coast see what we do as a wonderful platform that ought to be based in the valley because they feel something like what we’re doing should emerge from there.
Speaking of games, Mets or Yankees?
Mets or Yankees is one of the age old questions. My son plays little league and he’s on the Mets team there but when it comes to Major Leagues, I’ve yet to decide (but I do find it weird that our last 2 mayors have been Red Sox supporters)