Pulse of the Alley: UnRollMe is Solving the Problem of Junk Email Overload


How many times have you wished that there was such thing as a national Do Not Email list? UnRollMe is way ahead of you and it’s this simple: you decide which companies’ emails newsletters are still worth receiving, and UnRollMe will fold them all into a single daily blast called the Rollup. As for the companies you’d rather never hear from again, you can unsubscribe en masse. Co-founder Josh Rosenwald cuts through the clutter and gets right to the point.


Tell us about the service.

Unroll.Me is a free service that allows users to mass unsubscribe from the email subscriptions they no longer want to receive. For the ones they want to keep but don’t want cluttering their inbox, we have a daily digest email called the Rollup which gets delivered to the users’ inbox once a day at the time of their choosing.

How is it different?

Nothing else on the market gives you the ability to see all your newsletters in one shot. That’s powerful. Some people are on 500 email lists and they don’t realize that until they sign up. In less than a minute, you can get rid of everything you don’t want. As for the emails you don’t want in your inbox but have a fear of missing out on? No problem, add them to your Rollup. We’ll filter them out in real time and add them to one daily digest delivered to your inbox at the time you choose.

What market are you attacking and how big is it?

The global consumer email market. There are well over a billion users on email each day. According to Microsoft, over 80% of the email we receive are newsletters and subscription-based emails (grey mail). That’s a lot of wasted time and it’s super annoying.   


Josh Rosenwald

We run an advertising-based model. Around half of our users receive our daily digest. 50% of them open it each day. We recommend products and brands based on the newsletters and subscription emails that they engage with in their inboxes. 

What are the milestones that you plan to achieve within 6 months?

We plan to cross 1 million users on our platform and achieve profitability.

If you could be put in touch with one investor in the New York community who would it be and why?

Fred Wilson. I think he’s brilliant and love the way he writes his blog. To so many people in the startup world, he’s the equivalent of a celebrity, but he writes his blog like “a real person,” so to speak.

Please share some insights that you have picked New Yorkers and their email habits as compared to the rest of the country.

Well for one, we email a TON. We also receive a TON of email. It might be because we are the business capital of the world, but there’s just a ton of email coming in and out of New York. Our NY users have 20% more email subscriptions than the rest of our users.

Where is the best place to get a craft beer in NYC?

WeWork Labs. We work out of WeWork’s coworking space in NYC’s Financial District. They have free craft beer on tap from Lost Tribes. No reason not to work, lounge, live, play or just chill here. It’s an awesome coworking environment

Why did you launch in New York?

Besides the fact that we’re biased because we grew up here, New York is a tight knit and fast growing market. That has allowed us to meet and attract early adopters to our team and it was easier than it might have been in most other cities. The feeling of collaboration in building out a new global tech hub runs high in the city and it affects the openness in which we all work.

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About the author: AlleyWatch

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