You Will Not Believe What Is Happening to Book Publishing

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Plympton’s Rooster

This San Francisco startup is an online fiction subscription service that charges readers $5 a month in order to receive small bits of fiction that take under 30 minutes to read. Over the course of one month, a reader will receive a total of up to two books.

Plympton realized that its online data collection aspect of the business was something extremely valuable and something that traditional booksellers could never afford to obtain. Rooster capitalizes on the low production costs of e-books, while personalizing their marketing to give consumers something they didn’t even know they wanted.

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About the author: Caroline Jordan

Caroline Jordan is a recent graduate of the University of Minnesota’s Carlson School of Management with a degree in Entrepreneurial Management. In her spare time, she is a crossword freak and always hungry for a great book. She is also currently a copy-editing intern for AlleyWatch.

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