As a Founder and Partner of a Los Angeles based Public Relations firm, Wilshire Austin, I get quite a bit of deal flow from startups that are struggling to get press for their amazing world changing products and services.
You had the bold courage to venture out into the tough journey of entrepreneurship. You developed a team, set up the company, and you’ve spent the last couple of months grinding day and night in developing your products and servicing your first customers. You are finally at this point when you started to get your first sales, yet it’s not what you expected. You were hoping to receive a huge buzz for your startup, gain a mass following and generate that into sales, but that didn’t happen. This is a common problem for many startups. However, I’m here to show you the steps to take so that you inevitably achieve your goals.
One of the most cost efficient ways to build buzz around your startup is to get it placed in various forms of media that makes sense for your target market. But how do you really do that?
There are many avenues to help grow your influence, many of which should begin long before you actually launch your startup or product.
Image credit: CC by Kevin Dooley