AllTheRooms: You Figure Out Where You Are Going and They Will Figure Out Where You Are Staying



AllTheRooms, the world’s largest accommodations search engine, brings you every available room on the planet. From hotel rooms to home stays to couch surfing. Whether it’s a hammock in Honduras or a B&B in Belgium.

Every. Single. One.

All The Rooms saves travelers time and money by aggregating absolutely every available room on the Internet into one well-designed, incredibility fast search engine.

Every. Single. One.

Co-Founders William Beckler and Joseph DiTomaso are here to give us All the Details. 

Tell us about the service. .

AllTheRooms is the world’s first and only truly complete accommodation metasearch engine, combining hotels (Booking.com, Expedia and Hotels.com) with home stays (like Airbnb, Flipkey and Homeaway), secret deals (like Hotwire, Priceline Express and Last Minute Travel), and all other types of accommodations (Couchsurfing, HallSt and Jetsetter). Existing Hotel-focused metasearch engines, such as Kayak and Trivago, never present travelers with all the rooms available in a given destination, forcing the consumer to visit dozens of different sites.

How is it different?

We are the only accommodation search engine that combines all of the options into one easy to use and incredibly fast search engine, saving the customer time and money.

What markets are you attacking and how big is it?

According to PhocusWright, the global size of the leisure and unmanaged business accommodation market is approximately $450Bn.  Existing traditional hotel-focused online travel agencies and metasearch engines represent less than 20% of the total accommodation market.  AllTheRooms looks to break away from this myopic mindset and looks to give the traveler exactly what they are looking for: access to everything.

AllTheRooms is the only accommodation metasearch engine that combines traditional inventory (hotels) with non-traditional products (vacation rentals, the discount aftermarket, the resale market and the off-line market) all integrated into one well-designed and incredibly fast search engine.

What is the business model?

We have been called “the Google of accommodation search” and referred to, on occasion by customers, as “Airbnb on steroids”.  When you visit our site, you just enter the desired location, your travel dates and the number of people traveling in your party and we do the rest.  We do all of the work.  We search through dozens of accommodation travel sites and provide you with ALL of the available options for that specific location.

When you see a product that you are interested in, you click on the accommodation and we send you directly to the respective provider’s site: Booking.com, Expedia, Airbnb, FlipKey, Hotels.com, etc.  If there is a hammock in the Caribbean, a couch in New York City or a 5-star hotel in Vegas, it will show up on AllTheRooms.

What are the milestones that you plan to achieve within 6 months?

Our goal is to be travel’s only choice when searching for an accommodation.  Our goal is to be the largest and most complete accommodation search engine on the web; we are currently searching over a hundred different websites and aim to double that by the end of the year.

We want the customer to feel a sense of completeness and relief when they visit AllTheRooms, that they have reached the promised land of accommodation search sites and there is no need to visit any other site.

If you could be put in touch with one investor in New York City?

We have a wonderful group of investors, which consists of New York Angels, 37Angels and family and friends.  We are always looking to speak with great investors, but more so than money we are very focused on collecting and cultivating the right partners.  We look for investors who are not only interested and exited by our idea, but take a personal interest in our success.  Brian Cohen, Chairman of New York Angels and Dawn Kikel of 37Angels are great examples of this.

We look for partners, not just investors, individuals who not only want to see us succeed, but most importantly want to succeed with us.

Why did you launch in New York?

We love New York and couldn’t imagine starting a company in any other city. Aside from New York being a great city, it is our home town.   New York has a strong and growing technology and investor community.  Most of our investors are from New York area.  New York is also the travel capital of the world, with over 2,500 daily flights and over 10,000 accommodations.

It is a great place to be a travel start-up.

Which destinations are most people searching for?

According to our propriety database, the most popular searches for this summer are for New York City, followed by New Orleans, Paris, London, San Francisco, Amsterdam, Barcelona, Rio de Janeiro and Boston.

This is a great time of year to visit Rio.  This is Brazil’s winter season (June – September), and tourists flock to Rio for vacation and locals come out to enjoy the fantastic weather – mild temperature, few rain showers and less fog.  Most people are not aware of this, but Rio has a strong vacation rental community.  According to our data, there are over 1,900 places to stay in Rio, and over 1,400 of these accommodations are for vacation rentals or apartments.  This time of the year, Rio hosts a number of great events: Brazilian Grand Prix Horse Race, Bonfire Festivals, Orchids in Springtime and Rio Film Festival.

Which hotels in New York are the most popular?

We are currently seeing increased demand for The Broome Hotel, McCarren Hotel & Pool and The Surrey, which are all available on our site from one of our most exclusive partners, Mr & Mrs Smith, a leader in world class boutique, hand-picked luxury hotels.

The Broome – Manhattan – The Broome hotel is a Federal-style former artists’ residence in Soho that’s been thoughtfully revived as a 14-room boutique stay. This downtown design den with work by Keith Haring and Jean-Michel Basquiat on the walls, Thomas O’Brien and Jonathan Adler touches in the room and a hushed interior garden with a charming French café that just might be one of New York City’s best kept secrets.

McCarren Hotel & Pool – Williamsburg – If you thought the cool kids were still hanging out in Manhattan, you’re a few years out of date. One look at McCarren Hotel & Pool’s (formerly King & Grove Williamsburg) backyard pool deck or skyline-facing rooftop bar and you’ll realize that Brooklyn has surpassed its more crowded sibling in nearly every way. Even the hotel’s restaurant is helmed by a Michelin-starred chef, fleeing the island. And its stylish rooms overlooking McCarren Park have a tranquil, tree-house feel Manhattan could never even hope for.

The Surrey Hotel – Upper East Side – in New York exudes elegance and glamour as any good Upper East Side resident should. More than just a handsome visage, it quietly impresses with sumptuously appointed rooms, a fine art collection, Coco Channel-inspired lounge and a private rooftop garden where a butler will bring you your favorite tipple.

Where’s the best happy hour in New York?

As a startup, we don’t find much time to get out and let down our hair, but when we do, there are a few places where you might find us.

Back Forty West – SoHo – Great signature cocktail, happy hour food menu with pub favorites like fries, sliders and chicken wings. Drink specials vary, but nothing cost more than a few dollars.

Casellula – Hell’s Kitchen – This place is great if you like cheese.  Casellula has over 40 different cheeses from all over the world.  They pair their cheese with specific wines, and condiments: including a variety of honeys, brittles, compotes, curds, pickles, purées, pestos, candies, cookies, and cakes.  They also have an eclectic and extensive selection of wine and beer to add yet another element to the experience.  The best part is you don’t even need to get all dressed up to go there.

Barcade – Williamsburg, Brooklyn – This is a great place to go when you really want to unwind.  It is a combination bar and arcade, with a focus on classic video games and American craft beer. This former metal shop turned barcade has a complete list of American beers and a full selection of 1980’s classic video games.  Great place to get your DigDug, Froger and Spy Hunter groove on.

About the author: AlleyWatch

AlleyWatch is the destination for startup news; opinions and reviews; investment and product information; events reported, experienced, seen, heard and overheard here in New York. But it’s who we are that makes us different: we’re the writers and the entrepreneurs; the investors and the mentors; the lawyers and the marketers; the realtors and the recruiters – the people who work in the industry.

You are seconds away from signing up for the hottest list in New York Tech!

Join the millions and keep up with the stories shaping entrepreneurship. Sign up today.