Hands-On vs. Hands-Off Management of Startups



Startups have so much work to do, that it is typically much better to hire a smart management team, and let them do their jobs in a hands-off kind of way.  That does not mean letting them run entirely unmanaged.  You should at least have weekly update meetings with your team, both individually and as a group.  But, it does mean loosening the reins, once you are sure you and your team are sailing in the same direction.  A hands-off style allows the business to be more nimble in order to make quicker decisions, and also instills confidence in your team, that you trust them to do their jobs.  Plus, they will certainly appreciate not being micro-managed.

This is particularly true when dealing with startups where you are in a race to win market share and client adoptance as quickly as possible.  I always tell my team, I would rather you get it right 90% of the time, and move at lightning speed on your own, than to get it right 100% of the time, and rely on me for input, which slows down my own work efforts.  Or, said another way, if you can deliver an A- result in one week of effort, that is much better than an A+ result in two weeks of effort, given the diminishing margin of return on that extra 50% of work time.

That being said, there are a few times when a hands-on style is required.  The first time is while you are still learning the business.  It is critical that you have a deep understanding of all aspects of your business, to ensure that all input you are getting from your team makes sense and is justified by your own experiences.  For example, when I was a first-time CEO, I had no experience in running different areas of a business, like marketing, technology and operations.  I hired team members with deep experience in these fields, and relied on them to make key business decisions in those areas.  The problem was, their experience only revolved around big companies, not startups, which required different skills.  We made a lot of mistakes in those early months and we could have saved lots of money had I been more hands-on right from the start, until I had a firm grasp of the key drivers of the business.  You never want to be in a position where you are getting advice from your team, and don’t know whether or not what they are saying is the right advice, or at least credible based on your own personal experiences with the business or otherwise.

The second time a hands-on style is required is when things start going wrong, which will require you to come in like a “fireman” with a water bucket in hand to put out the fire.  I typically use the 3-strike rule before resorting to this hands-on involvement.  The first time the mistake is made, simple communication and guidance should be sufficient to resolve the problem.  The second time the same mistake is made, a little firmer communication is necessary plus a warning that the next time it happens, you will have no choice, but to get more involved.  Then, after the third time the same mistake is made, you will need to jump in and try to resolve the problem directly.

But, overall, a hands-off management style typically rules the day, assuming you have hired the right team with the right skills to get the job done, and you are comfortable in your own core knowledge of the business requirements.

This article was originally published on the Red Rocket VC blog, a consulting and financial advisory firm with expertise in serving the startup, digital and venture community.

Image credit: CC by Darren Wittko

About the author: George Deeb

George Deeb is a managing partner at Red Rocket Ventures, a Chicago-based startup consulting and fundraising firm with expertise in advising Internet-related businesses. More of George’s startup lessons can be read at “101 Startup Lessons — An Entrepreneur’s Handbook.”

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