Many Entrepreneurs Over-Think or Under-Think Issues



Startups and entrepreneurs are drowning in the information overload, where the volume of data created is like a new Library of Congress every 15 minutes. This creates a huge gap between data and meaning, making quick decisions even more difficult. We all need to take a little more time to think.

On the other end of the spectrum, some people “over-think” things to the point of inaction. Acting without thinking, and thinking without action, are both deadly to a startup. The challenge is to find the right balance and to make our thinking deep and reflective.

In his book, Consider: Harnessing the Power of Reflective Thinking In Your Organization, Daniel Patrick Forrester talks about how some successful entrepreneurs, such as Bill Gates, force some think-time into their schedule by abandoning the office for a cabin in the woods every few months for some reflective thinking. Others simply reserve an hour every morning for private thinking despite a densely packed schedule.

What are the issues and questions that these successful leaders reflect on within their own organizations and within their own behavior? Here are some key areas for reflective thinking, from my perspective, based on Forrester’s research:

  • Think before you assert control. While none of us can stop the flow of data and the creation of content that swirls around us, we can control how we structure moments that arise and our responses. As leaders, the control we assert in problem-solving sets a tone that will be followed by the whole organization.
  • Give full attention very selectively. Now we work in a state of giving our “continuous partial attention” to issues before us. While not all matters require deep thought, we find the ones that do are afforded equal footing with ones that don’t. We must come to a conclusion about the consequences of giving only partial attention to top initiatives.
  • Carefully select communication methods. If email or text messaging is the default way in which you interact, then you have already declared where it sits in your hierarchy. While technology allows for speed and immediacy, it doesn’t usually convey the texture and empathy of face-to-face interaction that is key to many important issues.
  • Recognize the limited value of disconnected short dialogues. In many ways, problem-solving has devolved into a series of dialogues that take place across digital transmissions with occasional face-to-face interactions. Failure to think deeply about forward-looking events and big ideas will come at a cost.
  • Book time to compose your thoughts. With the tethering to technology that happens to us throughout the course of a day, it is clear that we treat time with our thoughts as a low-level priority. Even if you can’t book a week away to think, it isn’t hard to book a meeting with yourself when you are off-limits to everything but your thoughts.
  • Reflect carefully before delivering messages. When people demand immediacy from you, do you consider how the people on the other end will receive it, before you dash off a message? Sometimes multiple crafting and editing iterations are required as you think about the ramifications. Is an electronic message even the right way of communicating?

Think-time and reflection don’t just happen when we are alone. Startups will inevitably engage in discourse and dialogue through meetings. You need to ensure effective discourse in meetings—“thinking out loud”—by making sure that there are no negative consequences to dissent and debate. Otherwise meetings will be perceived as a waste of time by the people who count.

While technology and the Internet allow you to act and react more quickly than ever before, you need now more than ever to consider decisions thoughtfully before making them. In addition to solving problems the right way, make sure you are solving the right problems.

Reprinted by permission.

Image credit: CC by David Blackwell

About the author: Martin Zwilling

Martin is the CEO & Founder of Startup Professionals, Inc., a consultancy focused on assisting entrepreneurs with mentoring, business strategy and planning, and networking.

Martin for years has provided entrepreneurs with first-hand advice, mentoring and business plan assistance as a startup consultant. He has a unique combination of business and high-tech experience, and executive mentoring and connecting startups with potential investors, board members, and service providers.

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