The World Cup of Ecommerce


Recently, we looked at some data from the e-tailing group’s Annual Merchant Survey  Baynote combined scores from the survey into a soccer-themed infographic in wake of the World Cup.




  • 42% of ecommerce players have invested significantly in mobile
  • 30% of ecommerce players have invested significantly in omnichannel
  • 28% of ecommerce players have invested significantly in retargeting
  • 27% of ecommerce players have invested significantly in personalization
  • 27% of ecommerce players have invested significantly in Big Data or CRM
  • 81% of ecommerce companies invest in consistent branding across channels
  • 70% of retailers share inventory across channels
  • 90% of ecommerce players believe cross-sell recommendations deliver positive ROI
  • 89% of ecommerce players believe product reviews deliver positive ROI
  • 97% of retailers use analytics, 92% use A/B, MVT or usability testing
  • 32% of retailers report mobile generating >10% of revenue
  • 1 in 5 retailers see mobile traffic >30%

Reprinted with permission

About the author: Linda Bustos

As Director of Ecommerce Research at Elastic Path, Linda Bustos works with some of the world’s largest companies to help improve conversion rates and profitability on the Web. In addition to writing the Get Elastic blog since 2007, Linda’s articles have appeared in Mobile Marketer, CMO Magazine, E-Marketing + Commerce, and Search Marketing Standard. She is a frequent speaker at industry events, including XCommerce, Conversion Conference, and Affiliate Management Days.

In 2010, Linda earned a spot on the DMNews Top 30 Direct Marketers Under 30 list. She has served as faculty for the Banff New Media Institute’s Career Accelerator Program and Marketing Profs University, and has appeared as one of the Top 100 Influential Marketers of the year in 2008 and 2009. Prior to joining Elastic Path, Linda worked agency-side, specializing in usability and SEO.

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