Customer Development and Lean Startups


This video introduced the idea of customer development and lean startups. An idea and a product aren’t enough, if you want to end up with a successful product: you also have to build a customer base, so that you can sell the product or service.

The video breaks down the differences between startups and larger corporations. The major differences between the two is the unknown commodities that startups are forced to deal with, while larger companies have a much more established product and consumer base.

Startups using the scientific method to develop a product often pivot from a failed hypothesis to a new product.

About the author: Daniel Rogers

Daniel Rogers is a recent graduate from Ohio State University with a degree in journalism and a minor in broadcast. He was assistant sports editor of the student run newspaper The Lantern and a match reporter covering the Columbus Crew.

You are seconds away from signing up for the hottest list in New York Tech!

Join the millions and keep up with the stories shaping entrepreneurship. Sign up today.