Hey, Investors, This NYC Fintech Startup Launched a New Tool of the Traide



It’s call Traide and it allows anyone to access analysis techniques and methods that were previously only available to investment banks and hedge funds. No programming necessary. Traide’s artificial intelligence algorithms will use your inputs to find profitable trading rules – and discover patterns in your data like never before. And thanks to its intuitive graphical interface, no programming necessary.

CEO Tad Slaff tells us how this new platform helps you Traide smarter – and they’re going for brokers.

Tell us about the product.

TRAIDE allows investors to easily uncover actionable information by leveraging machine-learning algorithms.

How is it different?

Investors “quantify their intuitions” by allowing machine-learning algorithms to discover patterns in the factors that they believe are important, all in a cloud-based interface that doesn’t require any programming or mathematical experience.

What market are you attacking and how big is it?

We are targeting the 18 million individual active retail traders and the 17,000 small institutional traders in the United States, before expanding internationally and to other verticals.

Tad Slaff Headshot

Tad Slaff

What is the business model?

Software as a service. $50/mo for individuals, and $400/mo for institutional users.

Do the algorithms indicate that the DJIA be higher than it is now at the end of the year?

We haven’t analyzed the DJIA yet! We did analyze the USD/JPY for a client earlier this year, and so far, we have been right on.

What are the milestones that you plan to achieve within six months?

Our official commercial launch will be in the first week of November. We plan to continue to grow 20% month-over-month through our launch, and support 1,000+ users within 6 months.

If you could be put in touch with one investor in the New York community who would it be and why?

Howard Lindzon – he’s CEO/Founder of Stocktwits and understands the space very well, knows what it takes to grow and scale a successful business, and is well connected and knowledgeable.

Why did you launch in New York?

Our software and business resonate really well here. For example, we came to NYC for TechCrunch Disrupt in May. While we were here, we found our future front-end developer, an experienced advisor, and we landed a partnership with a broker.

What’s your favorite Fall destination in NYC?

We just relocated here this summer, so we are about to find out! I would love some recommendations!

TRAIDE Interface

About the author: AlleyWatch

AlleyWatch is the destination for startup news; opinions and reviews; investment and product information; events reported, experienced, seen, heard and overheard here in New York. But it’s who we are that makes us different: we’re the writers and the entrepreneurs; the investors and the mentors; the lawyers and the marketers; the realtors and the recruiters – the people who work in the industry.

You are seconds away from signing up for the hottest list in New York Tech!

Join the millions and keep up with the stories shaping entrepreneurship. Sign up today.