William O’ Farrell
Body Labs is a startup deploying cutting edge body modeling software for applications in the apparel, CAD and video gaming areas. The technology was spun out of the Max Planck Institute and Brown University, although founder and CEO Bill O’Farrell is an Adjunct Professor in the entrepreneur program at Columbia University. Simply put, Body Labs is 3D body imaging using the world’s most sophisticated understanding of human body size, shape, and motion to create a digital body platform upon which goods and services can be designed, manufactured, bought and sold.
Image credit: Columbia Business School