What do you do if you’re a 19-year-old with some time to pass on the weekend? Make a game that becomes an unexpected internet hit, according to one teen tech whiz.
Gabriele Cirulli, who just turned 20 after making the game 2048 last month, perhaps received the best birthday present of all when his creation made in one weekend hit 10 million unique monthly visitors.
2048, a browser-based puzzle game, in which players have to rearrange tiles to make the number 2048, has had over 100 million plays after being released, but Cirulli didn’t expect it to take off.
“I really didn’t think about it becoming as successful as it is. I made it just as a weekend project. It was a way to pass some time,” he told CNBC in a phone interview from Italy.
The game is frustrating judging by the responses to it on social media, but is feeding the appetite of those in search of the next addictive hit. Cirulli said out of the 100 million games played, only 1 percent has won.
Other games such as Candy Crush%2