Inoculate Your Investor Pitch Against Objections



If your pitch has succeeded in getting an investor’s attention, then it’s inevitable that tough questions will follow. These questions will, in part, aim to explore potential weaknesses in your product or strategy.

Rather than make the mistake of waiting until the question is asked, take the lead by addressing the issue in advance. In doing this, you can frame the issue in the way that works best for you and retain greater control of your pitch.

The more questions you answer before they’re asked, the stronger your message that you’re the sort of entrepreneur who anticipates and is prepared.


Reprinted by permission.

Photo credit: CC by jen

About the author: Martin Soorjoo

Founder of The Pitch Clinic, Martin Soorjoo is a pitch strategist. He coaches entrepreneurs world-wide, helping them launch and raise funding. Prior to founding The Pitch Clinic, Martin spent 15 years as a former award winning attorney. He has worked with start-ups and investors, including senior investment bankers, venture capitalists and angel investors. During this period Martin raised several million dollars, including negotiating one deal worth $75 Million. This experience has equipped him with unique insights into the challenges start-ups face and how investors make decisions. He is a Certified Master Practitioner of Neuro-Linguistic Programming (NLP) and an expert in body language.

Martin is the author of ‘Here’s the Pitch‘.

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