This NYC Startup Makes Mindless Tasks Easy



Locating old documents, filing papers, and having the wherewithal to manage all of your tasks is a lot to handle. But before you go and hire another intern to take care of the little nitty gritty tasks, download Nubido, the chief product of Gennubi. Nubido is a web based task manager that keeps all of the materials for a given project in the right place. You might actually start using your calendar you always wanted to take more advantage of with this easy-to-use interface and organized structure. No, Nubido cannot go on coffee runs for you, but we can assure that it will work wonders for any type of project you can conceive of. Today, we chat with Kamal Kalra, Founder and CEO to discuss the company’s main product NubiDo and its future plans.

Tell us about the product or service.

NubiDo is a beautiful, clean and elegant task management solution for the professional. It’s exceptionally easy to use yet offers the functionality needed to manage complex projects.

How is it different?

There are a several aspects that make NubiDo different, one of which is its natural, logical workflow and extremely organized structure.  I think one of the most important factors in a successful task management solution is in its ability to help discover and action tasks.  This is one area where NubiDo excels.  Its structure mimics real-life organization artifacts such as the file cabinet, a tried and true method of organizing while adding the convenience and efficiency of modern software artifacts such as tagging, global search and task calendars.  The user interface (UI) is clean, uncluttered and built purposely to help one navigate and find tasks from a variety of different aspects.  I think it’s that level of organization and discoverability that will ultimately help people be more productive.

Lastly, one more differentiating aspect of NubiDo is its underlying technology.  While not really relevant to the end user, it has great ramifications for the developer community.  It’s a truly cross-platform, web-based modern UI kit that can be used to build applications for any device or platform.  This is evident from the way NubiDo runs and behaves on a smartphone vs. tablet vs. desktop.  I think one would find it difficult to differentiate between a native UI and NubiDo’s web based UI.  The technology is still in its early stages but my goal and hope is to someday fork it as a separate product aimed for the developer community.

What market are you attacking and how big is it?

The market is very large, from both a task management perspective and a developer toolkit perspective.  While there are many task management solutions in the market, NubiDo is aimed specifically for the busy professional, one who needs a more fine grained and detailed tool.  Further development will make NubiDo fully collaborative with aspects far beyond just task management.  The developer toolkit has a much broader reach and would be useful for anyone wanting to build a native-like experience but with cross-platform technology.

What is the business model?

The revenue model is based on subscriptions.  There’s also a free trial edition that allows prospective users to try out the app to see if it’s the right fit for them.

What inspired the business?

The idea was inspired by the time I spent in the corporate IT world and the realization that there weren’t a whole lot of good solutions for collaboration.  We often struggled with the disparate and disconnected software, leading to a lot of time wasted and confusion.

Why another task management tool?

While NubiDo in its current incarnation is a task management tool, the ultimate goal is to offer real-time collaboration and aspects beyond just task management.  Task management is just a start, but is the first logical step in a collaborative, team based software.

What are the milestones that you plan to achieve within six months?

The next six months will see some very useful additions to the app as well as a much heavier emphasis on marketing and advertising to start growing the user base.

What is the one piece of startup advice that you never got?

I wish someone had advised me to start focusing on the marketing and branding aspects much earlier in the development phase.  Marketing and branding are obviously a key component to a successful product, but as engineers we tend to hold off on that until much later in the development phase.  It takes a lot of time and effort to develop a good strategy and to find someone who will understand and be in sync with your vision so it’s really something that one should start focusing on a lot earlier.

If you could be put in touch with anyone in the New York community who would it be and why?

I would have to say Google.  Since NubiDo (and its underlying technology) is built heavily upon GWT (Google Web Toolkit), I would love to see what the GWT team has in mind for the future of the toolkit.

Why did you launch in New York?

I’ve lived and worked in or close to NYC pretty much all my life so it was the natural place to launch.

Where is your favorite outdoor bar in the city for a drink when it is warm out?


About the author: AlleyWatch

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