Having a smartphone means having access to all kinds of mobile applications, from reminders to photo editors. But the downside are the endless notifications.
Launched May in Israel, Triggerhood is catered to app developers. It has an algorithm that knows how a user behaves, tethers a message to the user in the form of a push notification at a perfect time. According to cofounders Guy Balzam and Tal Grynbaum, the technology learns the habits and behaviors of the user to be able to determine when the right time is to send app notifications to a user.
“We work with developers, we have a website that developers can register on, and we work with developers directly,” says Balzam.
A basic model of Triggerhood is offered for free to small apps and startups that are just beginning to grow. For larger establishers, a subscription is offered where developers pay according to the size of their app.
Developers simply download Triggerhood’s code, and embed it into their app. In this way, Balzam says, they know when the right time is to send a push notification to the user of the app, whether it is telling you about a discount, introducing a new game, or showing an article that they might be interested in. But it will be in a way that does not interrupt a user’s daily routine.
“You actually interact with the app, not with us directly,” says Balzam. “So it’s more of a service for developers rather than a consumer product.”
Triggerhood was named “Best Startup” at a competition in Israel. Bringing this app from Israel to New York, Balzam and his team believe that there is lot for them to learn about the New York startup and tech community. Although they already have customers back in Israel, they are already getting interested customers in the US market and are looking forward to introducing Triggerhood to the rest of the country.
“Two very different cultures, two different business requirements, so we had to adapt quickly,” he says. “I think that was a really interesting experience for us.”