If you’re arriving in New York City for the first time, you already know the famous hot spots for tourists. But what about the best spots for the best Brooklyn-style pizza with your favorite toppings, or the best spots for happy hour that serves your favorite appetizer? You’d need a list of hot spots. But not just any list. You need a list specific to what you want.
Karavan is an app where “people go to consume, create, and share lists.” Cofounders Ricky Berrin and Seth Murphy are launching Karavan hyperlocally, specifically New York City as their first local destination. They are aiming to create high quality, “Insider’s tips” lists that normal newcomers would not be able to find.
“The idea is to create a platform destination to discover the best lists around them,” says Berrin, CEO of Karavan.
Using the data of what lists users love to consume, Karavan allows users to vote on lists in order to get an idea of the user’s interests, and providing corresponding lists and some targeted product lists. For example, a user who looks up a list of popular boutiques in New York City, may later receive a list of the hottest shoes of the season. They are also planning on having company-sponsored product lists and clickable sponsored ads on the list from affiliates.
“Eventually, we want to be a go-to destination with useful and hyperlocal information for people to consume,” says Berrin.
You may be asking yourself, “Why not just google lists?”
Both Berrin and Murphy believe that although fun lists on the internet are entertaining they wanted to create something that was actually useful. After talking to others about the issue, they realized that with the amount of lists that exist on the internet, it’s difficult to navigate through them to find exactly what you want. Lists on Karavan are updated and ranked by the community. The app is also designed to be a consumer list, so it’s easy to create and share lists.
At the moment, they are simply curating lists, but eventually, the goal is to allow members of the community to create their own lists.
“We want these insiders to be people in the community because we can’t be insiders in every city,” says Murphy.
Although their current focus is New York, the cofounders hope to expand Karavan to other major U.S. cities and even worldwide.
“Everyone has their list of favorite things,” says Berrin. “So it’s something that they can get excited about, that they can share with their friends. Anyone can use it.”