Google Is Still Google, Despite All The Noise



Do not worry, Internet searchers, Google is not changing a thing.

That big announcement recently about a new parent company called Alphabet, a new CEO for Google and a new corporate structure.

Google search, YouTube, Android, and Google maps, account for almost all of Google’s $66 billion in annual revenue and $460 billion stock market capitalization. The one thing the world’s largest Internet company will not do, is limit your Google experience.

To be clear, this move is for investors, including Google’s two biggest shareholders Larry Page and Sergey Brin, and a handful of employees.

For Page and Brin, they get to offload the search business and focus on the crazy stuff—the self-driving cars, the quest to extend life, and to improve Internet connectivity through use of hot air balloons. Longtime engineering head Sundar Pichai is now in charge of the core Google business.

Investors get some degree of transparency and clarity: They get to see just how profitable the main advertising business is, while also getting a view into the costliness of Page and Brin’s moonshots. This follows the recent hiring of Wall Street veteran Ruth Porat as finance chief.

“The new structure is a clear positive, as it increases reporting transparency over the coming months, which we believe is a key catalyst for shareholder value creation,” wrote Anthony DiClemente, an analyst at Nomura Securities, in a report. He has a “buy” rating and $800 price target on Google shares, 26 percent above Monday’s closing price.

Finally, Google gets to promote some of its most talented and loyal lieutenants to true leadership roles. In addition to Pichai, Google X head Astro Teller and Google Capital lead David Lawee could gain greater authority.

However, for the many millions of you, who are neither an investor nor an employee but just a contributor to the 50,000 Google searches per second, today is the same as yesterday.

Reprinted by permission.

Image credit: CC by

About the author: Ari Levy

Ari Levy is a senior tech reporter for CNBC.

You are seconds away from signing up for the hottest list in New York Tech!

Join the millions and keep up with the stories shaping entrepreneurship. Sign up today.