Martha Stewart of Silicon Valley Courts Millennials


When Brit Morin left her job at Google, she found a new calling: launching a do-it-yourself website geared toward the digital generation.

The idea came to her after her female friends found limited resources online.

“They were going to the Internet to find out how to do it and what they need to learn it and there was no resource for them,” Morin said in an interview with CNBC’s “Closing Bell.”

“It’s a $34 billion market and no one is serving the millennial crowd. So I did just that.”

She likes to call her website, Brit + Co, a DIY site instead of an arts and crafts one, noting that it offers a wide range of creative inspirations.

“Women today are wanting to work in the workforce but also come home and learn to bake cupcakes, to do calligraphy, to knit a blanket for their baby, to 3-D print something,” said Morin, who has been dubbed the “‘Martha Stewart of Silicon Valley.”

The site offers over 50,000 projects, as well as a couple dozen online courses, which she expects to expand to about 50 to 60 classes by the end of the year.

Morin, who is also the author of “Homemakers,” said her company stands out because it is high tech.

“We really try to integrate technology wherever we can, whether it is actually giving you machines and apps and ideas of how to leverage other things that can make stuff for you or we connect you with makers and designers and artists through technologies so that you can learn from them, get inspired by them, ask them questions,” she said.

Reprinted by permission.

Image Credit: CC by Fortune Live Media

About the author: Michelle Fox

Michelle Fox is a web producer for “Mad Money” and “Fast Money.”

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