This NYC Startup Just Launched To Help You Reach Fans



Sometimes as individuals we don’t think about a company being made up of individuals who care about their customers. But caring about customers isn’t always about providing a technical service; sometimes it is about simply engaging with their fans. The emerging company MOSH. is making this easier than ever. MOSH. makes your social media aspirations more successful whether you are a celebrity, company or even a cause.

Mosh cofounder Elizabeth Aris informs AlleyWatch about what separates MOSH. from the competition and how MOSH. could save your brand.

Elizabeth Aris Headshot - MOSH.

Elizabeth Aris

Tell us about the product or service.

MOSH. is an innovative social platform where brands, artists and causes can engage directly with their customers, fans and members using words, pictures and video. Addressing the shortfalls of existing social media platforms and traditional websites, MOSH. allows brands to have one-to-one engagement with their customers, allows access granular customer data, and creates a big data play across multiple brands.

How is it different?

Existing social media platforms, or social 1.0, are very ineffective for reach, visibility and engagement. On MOSH., brands know their messages will reach all of their customers. They can post long form videos, have a social interaction and conduct e-commerce on one platform. And they can collect data on all of these activities, which is not only convenient but also potentially game-changing for the brand-consumer relationship. We think of MOSH. as social 2.0.

Hasn’t this been tried before?

Coming from global Fortune 500 technology companies, we believe both the functionality and our approach are unique, and we’ve spoken to many CMOs who agree. MOSH. puts brands and consumers in control of their relationships.

What market are you attacking and how big is it?

It’s really global. Any brand – fashion, music, sports, media, movies, entertainment, consumer products – or causes, the arts, and politics.  All of these can utilize MOSH. to genuinely engage with an audience, be it customers, fans or members.

What is the business model?

MOSH. is free for the consumer. And unlike other social platforms that are advertising-based, our business model integrates a monthly subscription for brands to use MOSH. Right now we are working with early adopter brands to build their presences on MOSH. and are offering very attractive introductory pricing.

What inspired you to start this business?

We believe that the most important asset any business or organization has its customers. We’re passionate about making sure they can engage effectively. Other social media platforms are failing to provide comprehensive, authentic engagement and analytics all in one easy-to-use platform, and no other platform facilitates a big data capability across multiple brands.

What are the milestones that you plan to achieve within six months?

We launched about two months ago and already have approximately twenty digitally-savvy brands on MOSH. including Entertainment Weekly, aden + anais, Young New Yorkers, American Mothers, the Ducere Business School, and news commentator Rick Sanchez.  We will sign up more brands over the next six months, helping them cultivate their customers on MOSH. so they can start to engage with them directly.

If you could be put in touch with one investor in the New York community who would it be and why?

We already have some great investors like Sol Trujillo, also the Chairman of MOSH., who you may know was the former Chairman and CEO of US West, CEO of Orange in Europe and Telstra in Australia. He is a current or former board member of WPP, Western Union, Target, Pepsi, Bank of America and other companies.  He has a track record as a technology visionary and launched the fastest national mobile data network in the world. We like working with investors and partners who want to change the game.

Why did you launch in New York?

People in New York understood MOSH. from the time it was just a concept on paper.  And NYC is the major center for many brands, media companies, philanthropy and other industries. Since I relocated here from Sydney, we have raised capital, built the platform from scratch, and launched. MOSH. grew quickly here because NYC is all about creating the next great thing.

What is your favorite fall activity in NYC?

Getting out on the weekend with friends. This weekend we’re off to Woodstock to see some fall foliage and find some great hikes and restaurants.

About the author: AlleyWatch

AlleyWatch is the destination for startup news; opinions and reviews; investment and product information; events reported, experienced, seen, heard and overheard here in New York. But it’s who we are that makes us different: we’re the writers and the entrepreneurs; the investors and the mentors; the lawyers and the marketers; the realtors and the recruiters – the people who work in the industry.

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